Fitness Studios Are Adapting Their Business Models to Survive COVID19 Shutdowns

Posted: May 11, 2020 | Updated: May 11, 2020

Among the many industries adjusting to life under the coronavirus pandemic, fitness studios have found ways to compensate for shutdown orders. From online classes to equipment rental, fitness studios remain flexible in their fitness offerings for their clients. Whether studios offer classes on Instagram or interact with students on Zoom, instructors and studios are making efforts to stay connected to their clients while helping them stay fit and healthy under stressful circumstances.

Virtual Classes & Equipment Rental

gym merchant services adapt business model
Fitness Centers are Adapting their Business Models to Adjust to COVID19

In addition to offering virtual classes, fitness centers are also renting equipment to compensate for canceled memberships and the end to on-premise retail sales. Largely dependent on physical locations and on-site staff, fitness studios have now shifted to free classes on Instagram live. Others have turned to selling bikes on pre-order with the promise of on-demand virtual classes later in the year.

A subscription service partnering with boutique fitness studios, ClassPass offers live workouts via bookable classes while also providing a venue for users to donate directly to their favorite studios, which the company is matching at $1 million.

Fitness Instructors Adapt

Fitness instructors have found ways to train clients in alternative locations with a heavy dose of Lysol and latex gloves while startups are recruiting fitness instructors to lead virtual workouts in an effort to form team bonds while everyone is working remotely.

Some instructors are using Zoom to create a sense of community allowing students to not only interact with their favorite instructor but to also create a sense of fun and camaraderie among students. Staying in touch with fellow students that have attended the same classes for years is a strong pull for students to maintain memberships despite classes being held online and despite an alternative atmosphere without the inspirational music or proper weights.

Payment Processing in Virtual World

In order to accommodate the online offerings, fitness studios are recruiting payment processors that can facilitate online payments, as well as contactless payments for safe re-openings. If fitness studios want to transition to an online business model, they will also need to accept payments online. Fitness studio payments will need to transfer to digital to complement the virtual offerings. Finding gym merchant services is key to successfully making the transition.

Host Merchant Services

Host Merchant Services offers state-of-the-art POS systems personalized for your business. From fitness studios to online retail and everything in between, HMS provides businesses the tools they need to be successful. For payment processing, HMS can help your business accept all credit and debit cards with the lowest transaction rates on the market. We are able to retain customers with our low rates and excellent customer service – not our contracts. With 24 hour customer service, seven days a week and 365 days a year, we require no term commitment, and we charge no up-front fees or hidden fees. Nor do we charge application or setup fees. An industry leader, Host Merchant Services is always here for you.


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