- On May 22, 2020
Do you grocery shop either in-store or online with Walmart? If you do, chances are you probably make use of their mobile grocery app. If you haven’t already heard, there is an important change that will be taking place if you regularly use the iconic Walmart grocery app.
Loyal Walmart e-commerce customers know that up until now, there was a separate app for groceries and another one for all other products. The standalone Walmart grocery app will begin to be phased out in favor of integration with the store’s main app. This essentially means that both of Walmart’s apps will be combined into a single more effective shopping application. If you use the Walmart grocery app on a regular basis, don’t despair because you will now be able to find everything you need on the main app. This has all been done in order to streamline and simplify processes and you will now no longer have to constantly switch between the apps when conducting your online ordering with Walmart.
Users need not worry about creating new accounts or saving their personal details again on the main Walmart app because if you already have an account with Walmart for your groceries, these details will all be available on the main app. Obviously, the main Walmart app looks a bit different from their grocery app but the functionality is basically the same and it will continue to accept payments for groceries, toiletries and much more. The main thing to remember is that Walmart is not trying to make life more difficult for customers but is, in fact, attempting to do the exact opposite.
The Walmart grocery app will be a thing of the past in early June. Therefore, whether you use your Walmart grocery app for grocery deliveries or pick up at the store, you should make sure that you have also downloaded the main app so that you will not be affected. Due to the Coronavirus and people self-isolating as much as they can in the past 2 months, downloads of the Walmart app have reached an all-time high. In fact, Walmart has even overtaken Amazon recently as the most popular shopping app and it shows no signs of slowing down.
Although the number of people downloading an app doesn’t mean that much in the greater scheme of things, if you consider that Walmart sells far more than just groceries, this is really a good sign of great things to come for the retail giant. Research articles have indicated that mobile e-commerce ordering has grown dramatically over the past decade. Unfortunately, some consumers feel that ordering via an app can be a complicated and frustrating process. Walmart has taken these concerns to heart and has tried to make online ordering as easy as possible with the integration of its two apps. Retail experts believe that Walmart has made an excellent decision by deciding to integrate its apps into a single, unified interface. Not only does it benefit the customer, but it also has many advantages for Walmart itself. This is because when Walmart customers do their regular online grocery shopping on the new platform, they will be more likely to see other, non-grocery products that they may be interested in purchasing.
Regardless of whether consumers prefer to support Walmart, Amazon or another supermarket for their grocery needs, experts have predicted that the two main players will continue to be Walmart and Amazon, who will continue to vie for the top position. With online ordering becoming the “new normal” as folks practice social distancing, it is likely that Walmart will see even more growth in this space.