10 Best Places To Sell Jewelry Online In 2023

10 Best Places To Sell Jewelry Online In 2023

In 2023, there are many great places on the internet where people can sell jewelry online. These online jewelry marketplaces offer a wide range of options for selling different types of jewelry, from handmade pieces to luxurious ones.

Whether you are a jewelry maker just starting out or a seasoned seller looking to grow your jewelry business, there are plenty of opportunities available to showcase and sell your beautiful jewelry creations to customers all around the world.

Let’s explore some of the best online platforms for selling jewelry, where you can share your passion for jewelry-making and find eager buyers who appreciate your unique designs.

How to Sell Jewelry Online?

Selling jewelry online can be a rewarding venture, but it requires careful planning and execution. Follow these steps to ensure your jewelry captivates potential customers and shines brightly in the competitive online marketplace:

Prepare Your Jewelry for Online Sales

Before venturing into the world of online selling, it’s essential to ensure your jewelry is ready to captivate potential customers. Start by creating a cohesive and visually appealing collection. High-quality product images are crucial to showcase your jewelry’s beauty, so invest in a good camera or hire a professional photographer if possible.

Clean and polish each piece to make them shine brightly in the photographs. Additionally, craft compelling product descriptions that highlight the unique features and materials used, as well as the story behind each piece.

Choose the Right Online Platform

Selecting the right platform to sell your jewelry is vital for your online success. There are various options available, each with its pros and cons:

  • Marketplace Websites: Platforms like Etsy, Amazon Handmade, and eBay are well-established marketplaces where you can list and sell your jewelry. These sites offer built-in customer bases, making it easier to attract potential buyers.
  • Independent E-commerce Store: Creating your own online store gives you more control over branding, customization, and customer experience. Platforms like Shopify, BigCommerce, and WooCommerce provide user-friendly tools to set up your store without advanced technical knowledge.
  • Social Media Platforms: Utilize social media channels like Instagram, Facebook, and Pinterest to showcase your jewelry and engage with your audience. While not direct selling platforms, they can be powerful tools to drive traffic to your online store or listings.

Price Your Jewelry Competitively

Research the market to determine a competitive and profitable pricing strategy. Consider factors like material costs, labor, and overhead expenses. Avoid undervaluing your jewelry, as this can impact your brand’s perceived quality. On the other hand, setting prices too high may deter potential customers.

Focus on Marketing and Branding

To stand out in the crowded online jewelry market, you need to build a strong brand and effectively market your products. Create a memorable brand name, logo, and tagline that resonates with your target audience. Use social media, email marketing, and search engine optimization (SEO) techniques to drive traffic to your online store or listings. Collaborate with influencers and jewelry enthusiasts to increase your reach and credibility.

Provide Excellent Customer Service

Exceptional customer service is crucial for building trust and loyalty among your buyers. Respond promptly to inquiries and address any concerns or issues professionally. Offer multiple communication channels, such as email and live chat, to make it convenient for customers to reach out to you. Consider implementing a hassle-free return and exchange policy to instill confidence in potential buyers.

Offer Secure Payment Options

Ensure that your online store is equipped with secure payment gateways to protect your customers’ sensitive information. Offer various payment options, such as credit cards, PayPal, and other popular methods, to cater to diverse customer preferences.

Continuously Improve and Innovate

Stay up-to-date with jewelry trends, customer preferences, and industry developments. Continuously improve your products and innovate to offer fresh and exciting designs. Request feedback from customers to understand their needs better and implement improvements based on their suggestions.

Selling jewelry online requires careful preparation, a strong marketing strategy, and a dedication to providing excellent customer experiences. By following these steps and staying committed to your passion for jewelry-making, you can successfully carve a niche for yourself in the vibrant world of online jewelry sales. Remember to be patient, as building a successful online jewelry business may take time, but with determination and creativity, you can thrive in this glittering marketplace.

Best Places to Sell Jewelry Online in 2023

In the dynamic world of e-commerce, selling jewelry online has become an exciting opportunity for artisans and entrepreneurs to showcase their craftsmanship and connect with a global audience.

As 2023 unfolds, the possibilities for reaching potential customers have expanded, with various online platforms offering unique advantages for jewelry sellers. In this comprehensive guide, we will explore some of the best places to sell jewelry online in 2023. There are many platforms like Shopify, Squarespace, Etsy, eBay, ArtPal, Ecwid, and more, empowering jewelry makers .

1. Shopify: The All-in-One E-commerce Powerhouse


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Shopify is a renowned e-commerce platform known for its user-friendly interface and extensive features. With over 1.7 million merchants worldwide, it has become a popular choice for businesses of all sizes, including jewelry sellers. Shopify provides an all-in-one solution for creating and managing online stores, making it easy to showcase and sell jewelry with ease.

Advantages of Selling Jewelry on Shopify:

  • Customization: Shopify offers a wide range of templates and themes to design a unique and visually appealing online store that aligns with your brand and jewelry aesthetics.
  • Secure Payment Integration: The platform supports various secure payment gateways, giving customers confidence in making online transactions.
  • Mobile-Optimized: With a mobile-responsive design, your online store will adapt seamlessly to different devices, offering a smooth shopping experience to customers on smartphones and tablets.
  • App Integrations: Extend the functionality of your store with numerous apps and plugins available on the Shopify App Store, enabling features like product customization, inventory management, and more.

2. Squarespace: Combining Elegance and Functionality


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Squarespace is renowned for its stunning templates and intuitive design tools, making it a top choice for creative businesses, including jewelry sellers. This platform seamlessly blends aesthetics with functionality, enabling sellers to present their jewelry collections in a visually captivating manner.

Advantages of Selling Jewelry on Squarespace:

  • Beautiful Templates: Squarespace offers a selection of beautifully designed templates tailored for showcasing jewelry and other visual products.
  • Easy Website Building: The drag-and-drop interface allows even those without technical expertise to build a professional-looking online store quickly.
  • Integrated Blogging: Share stories about your jewelry-making journey, industry insights, and connect with customers through an integrated blogging feature.
  • SEO-Friendly: Squarespace is optimized for search engines, helping your jewelry store rank well on search result pages and attract more potential buyers.

3. Etsy: The Artisanal Marketplace

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Etsy has long been a favorite platform for independent artisans and crafters, making it an ideal marketplace for jewelry makers seeking a community of like-minded buyers. The platform’s focus on handmade and vintage products creates a unique niche for jewelry sellers looking to stand out.

Advantages of Selling Jewelry on Etsy:

  • Targeted Audience: Etsy attracts a niche audience interested in handcrafted and unique products, allowing you to reach a community already seeking artisanal jewelry.
  • Built-in Customer Base: As one of the largest online marketplaces, Etsy provides access to a vast customer base, reducing the need for extensive marketing efforts.
  • Seller Support: Etsy offers resources and tools to help sellers optimize their product listings, navigate policies, and enhance their shops for maximum visibility.
  • Personalization and Storytelling: Connect with customers by sharing the story behind your jewelry pieces, adding a personal touch that resonates with buyers.

4. eBay: The Widest Reach

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As one of the oldest and most established online marketplaces, eBay remains a formidable platform for sellers worldwide. Although not exclusively focused on handmade or artisanal goods, eBay’s vast audience offers jewelry makers an opportunity to tap into a diverse market.

Advantages of Selling Jewelry on eBay:

  • Global Audience: eBay’s extensive reach allows you to sell jewelry to customers from different parts of the world, expanding your potential customer base significantly.
  • Auction Option: Besides fixed-price listings, eBay offers an auction format, creating a sense of excitement and competition among buyers, potentially leading to higher prices for your unique jewelry pieces.
  • Seller Protection: eBay provides seller protection measures to safeguard against fraud and unauthorized transactions.
  • Promotion and Marketing Tools: Utilize eBay’s advertising and promotional tools to boost the visibility of your jewelry listings and attract more potential buyers.

5. ArtPal: A Haven for Artists

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While primarily known as an art marketplace, ArtPal also caters to jewelry artists, providing a platform to display and sell their wearable art. It’s an ideal choice for artists seeking a creative community and collectors interested in unique and artistic jewelry pieces.

Advantages of Selling Jewelry on ArtPal:

  • Artistic Niche: ArtPal’s focus on original and artistic creations helps your jewelry stand out as wearable works of art, appealing to a specific audience of art enthusiasts.
  • Zero Commission on Sales: ArtPal doesn’t charge any commission on sales, meaning you keep the full amount earned from your jewelry pieces.
  • Print-On-Demand Services: In addition to selling physical jewelry, you can also offer print-on-demand versions of your designs as wall art or other decorative items.

6. Ecwid: Easy Integration on Existing Platforms

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Ecwid stands out as an e-commerce solution that seamlessly integrates with existing websites, blogs, and social media platforms. It allows sellers to transform any online presence into a fully functional online store with minimal effort.

Advantages of Selling Jewelry on Ecwid:

  • Easy Integration: Integrate your Ecwid store into your website, Facebook page, Instagram, or other online platforms, expanding your sales reach without the need for a separate dedicated store.
  • Responsive Design: Ecwid’s store adapts to different screen sizes, providing a consistent shopping experience across various devices.
  • Abandoned Cart Recovery: Reduce lost sales by using Ecwid’s automated cart recovery tools to remind potential buyers about their incomplete purchases.
  • Multiple Language and Currency Support: Reach international customers by offering a store experience in their preferred language and currency.

In the ever-evolving landscape of online commerce, jewelry sellers have an array of platforms to choose from to showcase their exquisite creations and connect with a diverse global audience. Shopify and Squarespace offer user-friendly options with beautiful templates, while Etsy and ArtPal cater specifically to those seeking artisanal and artistic jewelry.

eBay’s vast reach and auction format provide unique opportunities, while Ecwid enables seamless integration with an existing online presence. Ultimately, the best place to sell jewelry online in 2023 will depend on your specific goals, target audience, and the unique story you want to convey through your jewelry pieces.

By carefully considering these platforms’ advantages, sellers can find the perfect stage to shine their jewelry brightly in the digital marketplace.

Also watch our video on the top 10 best places to sell jewelry online below.

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How to Choose the Right Platform for Selling Jewelry Online

Choosing the right platform for selling jewelry online is a crucial decision that can significantly impact your success as a jewelry seller. To make an informed choice, consider the following factors:

  1. Target Audience: Identify your target audience and their preferences. Some platforms cater to specific niches, such as handmade or vintage jewelry, while others have a broader audience. Ensure that the platform aligns with the type of jewelry you offer and the interests of your potential buyers.
  2. Product Catalog: Consider the size and variety of your jewelry collection. If you have a vast and diverse range of jewelry pieces, you might need a platform that supports easy organization and navigation, allowing customers to find what they’re looking for effortlessly.
  3. Fees and Costs: Evaluate the platform’s pricing structure, including listing fees, transaction fees, and subscription costs. Some platforms may charge a commission on sales, while others have flat monthly fees. Calculate the potential costs associated with each platform and determine how they fit into your budget.
  4. Customization and Branding: If branding and customization are important to you, look for platforms that offer flexible design options. A unique and well-branded online store can help establish a distinct identity for your jewelry business.
  5. Ease of Use:  Consider your technical expertise and the platform’s user-friendliness. Some platforms, like Shopify and Squarespace, offer easy-to-use interfaces, making it simple to set up and manage your online store without extensive coding knowledge.
  6. Mobile Responsiveness: With a growing number of customers shopping on mobile devices, ensure that the platform provides a mobile-responsive design. A mobile-friendly store will offer a seamless shopping experience to customers on smartphones and tablets.
  7. Marketing and SEO Tools: Look for platforms that offer marketing and SEO tools to help you attract potential buyers and increase your online visibility. Features like integrated blogging, social media integration, and SEO optimization can significantly impact your online success.
  8. Customer Support: Check the platform’s customer support options and resources available to sellers. Prompt and reliable support can be crucial in resolving issues and maintaining a smooth selling experience.
  9. Payment Options: Ensure that the platform supports various secure payment gateways to offer convenience and trust to your customers. Consider whether the platform allows for global transactions and accepts multiple currencies if you plan to sell internationally.
  10. Marketplace vs. Independent Store: Decide whether you prefer to sell on a well-established marketplace like Etsy or eBay, benefiting from their built-in customer base, or if you want to create an independent online store with platforms like Shopify or Squarespace, giving you more control over branding and customization.
  11. Seller Community and Resources: Some platforms, especially those focused on artisanal or creative products, may have vibrant seller communities and resources to help you connect with other sellers, share insights, and gain valuable tips for growing your jewelry business.
  12. Integration with Other Tools: If you already use specific tools or software for inventory management, accounting, or shipping, check if the platform integrates with them. Streamlining your processes with integrated tools can save time and improve efficiency.

Ultimately, the right platform for selling jewelry online will depend on your unique business goals, the nature of your jewelry products, and your technical capabilities.

Take the time to research and compare different platforms, read reviews, and even try out free trials if available. By carefully considering these factors, you can choose the platform that best suits your needs and sets the stage for a successful and rewarding online jewelry selling journey.


In conclusion, choosing the right platform for selling jewelry online is a critical decision that can significantly impact the success of your jewelry business. By carefully considering factors such as your target audience, product catalog, fees, customization options, ease of use, mobile responsiveness, marketing tools, customer support, payment options, and integration capabilities, you can make an informed choice.

Each platform offers unique advantages and caters to different needs, whether it’s the artisanal community on Etsy, the versatility of Shopify and Squarespace, or the wide reach of eBay.

Frequently Asked Questions (FAQs)

  1. Is it necessary to have a business license or permit to sell jewelry online?

    The requirements for business licenses and permits vary depending on your location and the type of jewelry you sell. In many cases, you may need a business license and/or sales tax permit to legally operate your online jewelry business. It is essential to research the regulations in your area and consult with local authorities or a business advisor to ensure compliance.

  2. What kind of images should I use to showcase my jewelry online?

    High-quality images are crucial for attracting customers to your online jewelry store. Use clear, well-lit photos that showcase the details of your jewelry pieces. Multiple angles and close-ups can help customers get a better view of the jewelry's craftsmanship and design. Consider investing in professional photography or learning basic photography skills to capture the beauty of your jewelry effectively.

  3. How do I price my jewelry competitively?

    Pricing your jewelry competitively requires a balance between covering your costs and staying competitive in the market. Consider factors such as material costs, labor, overhead expenses, and the perceived value of your jewelry. Research similar products on the platform you choose to understand the price range in the market. Remember, undervaluing your jewelry may devalue your brand while overpricing could deter potential buyers.

  4. How can I market my jewelry to reach a wider audience?

    To reach a wider audience, utilize a combination of marketing strategies. Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your jewelry and engage with potential customers. Invest in search engine optimization (SEO) to improve your online store's visibility on search engines. Collaborate with influencers or jewelry bloggers to promote your products. Additionally, consider running paid advertisements on social media or search engines to drive traffic to your online store.

  5. Should I focus on selling on one platform or multiple platforms simultaneously?

    Deciding whether to sell on one platform or multiple platforms depends on your capacity to manage and fulfill orders efficiently. Starting with one platform can be a good approach to establish your brand and gain experience. As your business grows, you can consider expanding to other platforms to reach a broader audience. Keep in mind that managing multiple platforms may require more time and resources, so ensure you can handle the workload effectively.

  6. How can I ensure the security of online transactions on my store?

    Choose a platform that offers secure payment gateways, ensuring that customers' sensitive information is protected during transactions. Platforms like Shopify and Squarespace provide SSL encryption, giving customers a secure shopping experience. Display trust badges and security seals on your website to instill confidence in buyers. Regularly update and maintain your website's security features to prevent any potential security breaches.

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