The rapid growth of social media has advanced some communication routes while blurring others. In terms of communication tactics, email remains at the top, showing its effectiveness in ensuring a response. As a business owner who wants to reach your target audience in the most refined manner, it is natural to be intrigued by email response rates, but getting a response from a customer isn’t always easy, especially when you are sending cold emails.
Cold email response rates can be boosted by understanding how they work and making use of effective cold emailing templates.
To that end, this article will help you understand how cold emailing works, the best practices to follow, and some example templates you can use.
Defining Emails
Email has become so vital that every commercial entity, including banks, schools, and social media platforms such as Twitter, Instagram, and Facebook, now has a web server address. You can link your email address to your social media accounts to receive messages even when you’re not online.
Email represents a variety of marketing tactics in the economy, including digital marketing, mass communication, and others. Email marketing strategies are classified as follows:
- Email newsletters and welcome emails
- Personalized emails
- Emails for lead nurturing
- Emails from sponsors
- Emails for lead generation
- Emails for transaction
Fundamentals of sending an email
Anyone can send an email; however, not everyone sends the appropriate message. The underlying idea of the email is “sending the correct message to the right person at the right time.” Sending the right message also depends on who you intend to convey it to. For instance, is this a potential customer or a friend?
Messages to your friend are simple and take no time. When sending a message to a potential customer or business partner, however, you must consider what they need, your objectives, how to catch their attention, and how to entice them to reply, especially if they are unfamiliar with you.
The best time to send an email will depend on when your audience will be able to read and respond to your communications. Usually, early morning (6:00 a.m. and 7:00 a.m.) and evening are the best times of day to send a cold email (around 8:00 p.m.).
What Is a Cold Email?
A cold email is one you send to a potential customer who is entirely unrelated to you. It is your initial point of contact with this potential customer and will, perhaps, spark a conversation.
Cold emailing is a lead-generating email marketing approach that is rarely discussed yet is the most effective and efficient in producing tremendous results.
Your company sends a message to a variety of people with the express purpose of adding them to your customer list. The sender, who may be a company executive, independent contractor, or organization looking to boost its clientele and revenue, and the recipient, who is someone in need of these services, both stand to gain from it.
Although cold emailing is more challenging than other emailing techniques due to the lack of a relationship with the prospect and the absence of non-verbal cues, it has produced excellent results for multiple businesses worldwide. It has helped people advance their careers, launched promising new businesses, and paved the way for online business owners.
A solid cold email has two characteristics: it is thoroughly researched, and it has a clear strategy.
Differences between cold and spam emails
Cold emails are often confused with spam emails. Spam emails rarely address the recipients’ individual needs; instead, they are described as the distribution of identical messages to everyone, regardless of their needs or interests. Unsolicited commercial email is another synonym for spam, and it can include everything from sales emails to emails sent to someone you don’t know.
Technically, cold emails are also capable of this. However, it has several features that distinguish it from spam, including:
- Researched knowledge that is relevant
- Personalization
- Excellent proposition
Anatomy of a Cold Email
Well-written cold emails boost a company’s sales performance by producing outstanding outcomes. It is important to understand what great cold email templates look like to achieve a high percentage of results.
These are some of the features your cold email should include:
- Your actual name: If you’re sending a cold email and the first name that appears on the recipient’s screen is “easy cash-on-hand” or “double your income,” they’ll assume you’re a Ponzi schemer. That is why it is preferable to use your actual name.
- Your contact information, including your job title, websites, social media profiles, phone numbers, and so on.
- The email’s opening line should have customized material for your prospect.
- A specific request
- Rather than a short call to action, include a discussion starter at the end of your message.
How To Write an Effective Cold Email
An effective cold email accomplishes several things, from lead generation to increasing sales. Writing up an follow up email after the initial contact is a great way to build relationships and keep current clients engaged. You should keep these five things in mind when writing one:
- Linking a well-researched message to the receipt: Sending a message is one thing; receiving a response is quite another. To gain a response, avoid writing ludicrous, tone-deaf pleas such as “Hey! Would you mind reading my 400-page book on weight-gain programs, taking copious notes, and then getting back to me with your thoughts?” That is not customization. It demonstrates that you are uninterested in learning about who this individual is, what interests them, or what they require. There should be a connection between the message and this individual.
- Validate yourself: The first thing that comes to mind when you receive a message from a stranger is your curiosity about the person. The first question you attempt to answer is, “Who is this person?” That is why, while writing to a stranger, you must provide a reasonable cause for them to respond to your emails, such as something similar or a commonality, such as you are from the same hometown or love the same interests.
- Alleviate your audience’s pain to provide them with what they desire: At the end of the day, everyone wants to gain something. You will benefit if they reply to your message, but what are they expected to gain? Why should they be interested in our email? Why should this busy, stressed-out worker take the time to read and respond to your message? It all depends on what problem you’re promising to address for them. Conduct thorough research to identify their pain points, provide them with what they require, and connect them with someone who can.
- Keep your message brief, easy to understand, and actionable.
- Be grateful for their time and be vulnerable.
Top Effective Cold Email Templates
The following cold email templates are created to significantly increase conversion rates, keep your emails out of spam folders, and assist your business in growing sales. You will get the proper answer if you write the right messages.
You can use these cold email examples as inspiration to design your templates or simply copy and paste.
- The Introduction email
This email is intended to introduce you and your firm to a decision-maker or a business-to-business salesman. This email should begin with basic information about you and your prospects, such as your names, companies, and anything you discovered that will pique their interest and lead them to contact you.
| ✉️ Hi, [prospect name]. My name is [your name], and I work for [the name of your company]. I discovered [prospect company’s name] on [where you got the prospect company’s name], and I was impressed by your customers’ feedback. Your services are excellent, and I was amazed by your dedication to delighting your consumers. We assist companies in the [sector] like yours in freeing up time and increasing income by [percentage]. I’d like to understand the existing tools your [prospect firm] is utilizing, as well as how you may make modifications to get similar revenue results for your organization. Are you available for a 10-minute phone chat the following week? Thanks. [your name and email signature] |
Writing an introductory email begins your interaction. You don’t want to overwhelm your recipient with too much information too soon; instead, show them something of value that will entice them to respond.
- Personalized email
This email is intended to inform the recipient that you have researched the company and industry trends and understand exactly how your product will help them.
Emails should not be overly personalized, but they should provide enough information to demonstrate that they are not receiving a mass mailing.
A tailored cold email template should perform a lot of work for you by telling the prospect about how you may do things better if they work with you, for example, by adding:
- The product’s, company’s, and employees’ names
- Discussing the prospect’s company aims and the services they provide to the globe.
- Identifying any issues or hazards they may face, such as industry changes.
- Details gleaned from LinkedIn comments or a blog post
This is an example of a cold personalized email:
| ✉️ Hi [prospect name], I just saw your [blog post/comment/status] on [what platform, is it social media or a website] and felt the argument you made was insightful and logical. I agree with many of your points, and it prompted me to reach out so that we could discuss how [their organization] could benefit from our software, which addresses the issue you stated about [the issue]. I’m available for a quick 15-minute discussion on Monday afternoon if that works for you. Thank you. [your name and email signature] |
For two reasons, the level of personalization extends beyond simply adding your prospect’s company name.
- In-depth: When the prospect sees this, they will recognize that you have gone above and beyond a simple Google search. They may not applaud you for it, but it will elicit a positive response.
- It isn’t generic: When a prospect sees this message, they will get the impression that it was created specifically for them. It will provide them with this automatic perspective that you have prepared primarily to assist them with the difficulty that they are experiencing.
- The before- after- bridge email
This sort of cold emailing in which you tell a tale about how your product and company might be valuable to them. It is accomplished by using a tried and true copywriting technique:
- Before: emphasizing the issue
- After: introduce what it will look like after the problem has been resolved.
- Bridge: your product equals the solution technique.
The primary strategy for this form of email is to position your product as a hero who can assist the prospect with their problems. Because it gives pleasure and misery, this form of cold email always elicits a response.
Here is an example:
| ✉️ Hello, [prospect name], I noticed that your [blog/site] is not mobile-friendly. This could be costing you, potential consumers. What if I told you there was a [tool/service/plugin] that could improve your prospect’s mobile website experience? That is precisely what [your product] allows you to do. Would you be interested in learning more? Thank you very much. [Your name] |
The email returns to the prospect’s problem rather than discussing your services, company, or product. It overwhelms them and causes them to reach out to you.
How To Get a Response From Cold Emailing
- Make a worthwhile offer: make the service you’re selling stand out, and it should be something that the prospect is interested in. Remember, the email is not about your company but theirs. Provide a single insight into how your product or service can aid them with their income, utility, or productivity.
- Research: Any introductory email must include the prospect’s firm name and industry.
- Avoid jargon and sales cliches.
- Use paragraphs to assist the prospect in scanning your messaging in detail.
- If you include too many links and attachments, your email may be spam.
Summary
Cold emailing is a study, analysis and investigative activity that necessitates the assistance of a representative or perhaps a writing specialist to help add personality and profundity to the cold outreach.
Every potential consumer who enters your sales funnel is distinct and varied, with various tastes and expectations, but they may have similar challenges. So, use the best cold email templates to reach out to them and convert them into devoted customers.
Once you’ve mastered the approach, your cold email templates will be your secret weapon for connecting with many prospects and converting them into customers, increasing your sales rate.
