As the market for eCommerce continues to grow, there are more opportunities than ever to set up an online store and sell your products directly to customers. However, with so many different platforms available, finding one that is right for you and your business can be tricky.
If you’re considering setting up an eCommerce store, you will need a platform that makes listing your products and handling payments easy. There are plenty of different eCommerce software options out there, but not all of them will meet all your needs as a small business owner. Now, Shift4 launched its new payments platform for eCommerce businesses which can be a game changer.
In this blog post, we’ll look at why shifting from the traditional eCommerce model is so important for businesses today and why the Shift4 Platform is great solution if you want to move fast, grow big, and stay lean.
Importance of eCommerce
To better understand why eCommerce is so important today, it’s worth taking a brief look at online shopping history. Shopping online has become increasingly popular over the past few decades, but it wasn’t until the 1990s that online retail started to take off.
Early online merchants like Amazon and eBay set the standard for eCommerce, with customers able to browse products online and pay for them conveniently and easily. With the rise of mobile internet access, online shopping has become increasingly convenient, with consumers able to shop from anywhere at any time.
Moreover, a report by The Boston Consulting Group found that online consumers will increase by 50% over the next five years, which is great news for online merchants. All of these factors make online shopping an incredibly important part of the retail sector, with eCommerce growing at a rate of about 18% each year.
Right Platform for Your Business
As you’re looking for the best eCommerce platform for your business, there are a few key things that you should look out for. Firstly, you must ensure that your chosen platform has a great user experience that enables you to build your store quickly and easily.
This will enable you to get your store up and running as quickly as possible, especially if you plan to sell products during the holiday season. You will also want to ensure that your chosen platform is designed for scalability. This is important for two reasons.
Firstly, you should ensure that the eCommerce platform you choose is reliable and robust so that your sales don’t suffer from any issues with the platform you’re using. Secondly, the more customers you attract to your platform, the more sales you can make. An eCommerce platform that is designed for scalability will be able to handle the increased traffic that will come as your store grows and expands.
The newly released online payments platform from Shift4 enables businesses to quickly and easily develop a checkout page that can be personalized according to their needs and integrated on any site page by using only a few lines of code. The user interface of this form is straightforward and optimized for use on mobile devices. It also supports many card kinds and more than 160 different currencies.
In addition, it is compatible with a diverse selection of payment models, such as one-time payment, part dependent and subscription, hybrid billing models that include both one-time fees and monthly rates, and variable pricing for pay-per-use pay-per-user marketing strategies. The platform also has sophisticated anti-fraud technologies that can protect companies from chargebacks and stop fraudulent transactions.
3 Tips to Grow Your eCommerce Business with Shift4
If you’re thinking of setting up a new eCommerce business, there are a few things that you can do to ensure that your store is a success. Firstly, it’s important to ensure that your store is easy to navigate and that users can quickly and easily find what they’re looking for quickly and easily.
You will need to spend some time on your product descriptions, making them as detailed and attractive as possible so that potential customers will be drawn to your products. Secondly, you will need to work hard to build your brand.
This will help set you apart from your competitors and give your store an identity that will attract new customers. Finally, you will need to keep growing your sales as your store expands. This means you must keep investing in your marketing efforts to attract more customers and keep your existing customers happy.
Shift4 Platform benefits
The Shift4 eCommerce platform offers several benefits for businesses of all sizes and industries. One of the most important advantages of using the Shift4 platform is that it’s easy to start. This means that you can set up your store quickly to start selling your products as soon as possible.
The Shift4 platform is also fully customizable, so you can change your design and add new features as your business grows. Another advantage of the Shift4 platform is that it is easy to scale up.
As your business grows and you start attracting more customers, you can easily increase your capacity to handle larger orders and more traffic. The Shift4 platform is secure, so your customers can shop confidently, knowing their data is protected.
Shift4: Great Choice for Small Businesses
Overall, the Shift4 eCommerce platform is a great choice for small businesses. It’s easy to start, so you don’t have to worry about long-term contracts or tricky setup procedures. It also offers several great features that will help you to sell more products, from marketing tools to payment options.
Finally, the Shift4 platform is scalable, so as your business grows, it will be ready to handle more traffic and larger volumes of orders without any problems. Overall, the Shift4 platform is a great choice for small businesses that want to get started selling their products online quickly and easily.
Conclusion
If you’re a small business owner looking to set up an online store, it’s important to make sure that you choose the right eCommerce platform. It’s best to find a platform that is easy to use and customize, offers great functionality, and is scalable so that it can grow with your business. The Shift4 eCommerce platform is a great choice for small businesses, offering several benefits, such as a user-friendly interface and easy setup.
The importance of maximizing profits cannot be overstated, particularly in light of the current uncertain economic climate. People look at their bottom lines when things are tight, as Itzkowitz put it. By doing so, they aim for new levels of efficiency and place emphasis on the use of automation to achieve this goal.
According to the three executives who spoke with PYMNTS, platforms are necessary for optimizing integrations and embedding services into software that manages customer relationships. This enables businesses to concentrate on their primary operations.
