Bounce rates and high cart abandonment rates are an inevitable part of the e-commerce experience. There will always be visitors who will leave your WooCommerce store without buying anything.
That can be a huge problem for your online store’s conversion rate. As a WooCommerce store owner, optimizing conversion rates with the right strategiesis important as the e-Commerce space is getting more competitive every day.
There has been a steady increase in online shopping over the last few years, especially because of the pandemic. As a result, the competition in e-Commerce has become fiercer than ever. If you would like to make a mark and increase sales, you will have to boost your conversion rate.
Although SEO optimization will certainly help, optimizing your WooCommerce store requires a combination of internet expertise and marketing to create an ideal and appealing storefront for your customers.
One of the best ways to increase the sales of your WooCommerce store is to improve and streamline the overall browsing and shopping experience for your customers. This way, customers would like to return for another purchase based on their positive and memorable experience with your online store.
Conversion Rate Defined
Conversion rate is the percentage of visitors who find your e-commerce website through a search engine and then take the desired action, such as completing a form to become a lead. Conversion rate optimizationentails enhancing your e-commerce store to increase the number of leads you generate.
In other words, the conversion rate of your WooCommerce storeis a measure of how many people purchase your services or products out of the total number of visitors.
For example, if 1200 unique visitors go to your WooCommerce store but just 30 unique visitors purchase your products, the conversion rate for purchase action is (the number of customers purchasing ÷ total number of visitors) * 100 = (30÷1200) * 100 = 2.5%.
Tips to Increase WooCommerce Conversion Rate
Here are some practices and tips to help you increase WooCommerce conversions and sales across your store.
Use Plugins Judiciously
Some websites tend to use plugins for nearly every need on WooCommerce, which is not advisable. Mixing and matching these plugins may have an adverse effect on your e-Commerce site.
For example, these plugins could make too many HTTPS requests, slowing down your store, and you don’t want that.
Across your WooCommerce website, make sure that:
- All your plugins are cross-functional
- You download and install secure plugins that are verified on the WooCommerce product page in order to minimize the risk of security threats
- Uninstall all current plugins that you are not usingto free up valuable storage
Personalize and Customize Your Pages
Customers now demand a high level of customization from online stores. Personalizing your pages increase engagement rates. For example, you can use a translation plugin to display content in your target audience’s language.
Some other tips for personalizing your WooCommerce site include the following:
- Segment your visitors based on location, age, sex, and past interactions
- Show related products or items to cross-sell and upsell effectively
- Align website navigation to reflect visitors’ interests. Show them product pages that they have shown an interest in during prior visits
Optimize Product Descriptions
Another crucial thing is to focus on product descriptions. You must edit a few key areas, including product description areas, metadata, and slugs. While you may include metadata for your product images and keep them fast-loading, make sure that you do not neglect some key aspects of product descriptions to increase conversions.
Long descriptions usually do not win you sales. This is because customers tend to spend only a few seconds on product descriptions. As a result, use simple words and a few sentences to describe the function and benefit of the product.
And you should create relevant,concise, and informativeproduct meta descriptions while making sure that they contain your keyword.
Use High-Quality Images
Your potential customers willlearn about your products from product images and features. So, if your images aren’t good enough, you will find it hardto sell your products regardless of how good they are.
Images not just add life to your e-commerce website, but they make it convert better as well. People don’t liketo browse a website anymore – they want to experience it. And using the right product images can boost your website’s conversions, helping you connect better with your target audience.
Clear, fast-loading product images, contrasting colors, and seamless navigation help sell your products.
Add a Quick Buy Button / Direct Purchase Button
Did you know that every extra step at check out increases the likelihood that apotential customer will leave? The good news is that WooCommerce has one-page checkouts and simple guest checkouts, so your customers do not need to fill out several pages of information every time they buy products.
So, a simple way to increase your WooCommerce conversion rate is toadd a quick buy button on all your WooCommerce products. You may add a direct checkout button or link that will take your visitors directly to the checkout page rather than taking them to the cart.
This is important as it makes the purchase process faster. On the other hand, you can also use WooCommerce Direct Checkout or othermeans to integrate a quick checkout button for your customers into all WooCommerce products.
Optimize for Mobile
It is essential tooptimize your WooCommerce store for mobile,given thatmobile e-commerce sales keep increasing each year. You should always test the user interface on mobile and ensure the speed is adequate. Alternatively, you may have a separate desktop and mobile version of your e-commerce website.
A simple way to optimize your e-commerce store for mobile is toadd a lazy loading feature to your website. You can also create mobile-friendly navigation,like adding a hamburger menu icon and using accelerated mobile pages.
Final Thoughts
In today’s competitive market, if you do not put your customers first, they will likely go to your competitors. However, with these tips, you can easily increase the conversion rate of your WooCommerce website.
