Integration of a new software solution into your eCommerce website seems a little daunting, but if you are familiar with the API, it should be a cakewalk. API refers to the technology that enables a seamless connection between two software solutions. It sends information from the backend of a website to the user, making it easier for your customers to make purchases at your store. Your customers can request information from the website, such as the details of your products, currency, and so on. It is the API that communicates this information to the servers and fetches the requested details.
Different types of APIs are integrated into your website, each offering a unique set of features ranging from smoother and flexible transaction experience to currency conversion. Payment API is one of the most integral elements of an eCommerce store. In order to run your business smoothly and offer a seamless customer experience to your buyers, it’s important that you integrate payment API into your website. Let’s see how payment APIs work and why you should have the API.
How do they Work?
An integration improves the functionality of the software and makes it more reliable for the company. That’s what the payment API does. It allows your customers to pay for the products in simple clicks. They no longer need to visit your brick-and-mortar store to complete the transaction or pay you in cash.
Of course, it is possible for an eCommerce store to build the payment code from scratch. But, there is no point in typing the codes from scratch and wasting your time on something that can be replicated. You can use the existing API for integrating your credit and debit card payments into your eCommerce store and start receiving payments online.
The API is pretty simple for the backend team of your store and customers. Here’s how it works.
Your customers add products to their carts and place an order after submitting their credit card information, which is encrypted by the website for security purposes. Your credit card details are sent to the payment processor. It is then sent to the credit card association and your payment gateway. The money is deducted from the customers’ accounts when the transaction is validated by each party involved in the process.
Advantages of Payment API
Integrating a flexible payment API can give you a tremendous and flexible transaction experience. Payment is one of the most crucial yet complex parts of running an eCommerce store, but it gets a whole lot easier when you have the right payment API integrated into your website. It saves you time and effort in correcting technical glitches. There are many advantages to integrating a custom-built API into your store. These APIs are designed to suit your individual requirements. Whether you want a quick and hassle-free checkout experience for your customers or you want to add an option for transferring donations to a charity, a customized API can streamline just about any payment-related service for you.
So, what exactly does a flexible API do for your business? For starters, flexibility in the API integration means your customers are allowed to process payments through whichever device they want. They can choose a convenient payment method and complete the transaction in a matter of seconds. In short, it gives you full control over how you manage your payments.
- It Guarantees Safety
Integrating new software solutions to your existing apps and eCommerce sites is never going to be risk-free. However, with a robust and customized API in place, you don’t have to worry about the safety of your website when adding new software systems to your store. You can have peace of mind knowing that the API will protect your customers’ payments and ensure the highest level of protection for your customers throughout their buying journey.
- Higher Conversions
The ultimate goal of any business is to improve its conversions by attracting the attention of a larger number of prospects. There are plenty of ways to achieve that, but one method that works wonders for every store is the streamlined and secure payment process.
A custom-built API streamlines your payment process and makes it a lot safer and faster for your audience. Not only does it give them a chance to select a suitable device and payment method, but API integration allows your customers to achieve higher conversions.
- Currency Conversion
You must have seen websites and eCommerce stores where the currency of a product is automatically converted to your local currency. For example, when an American custom searches for a product on a UK-based eCommerce site, the prices of the product will be displayed in US dollars. Thanks to the API integrations. It is the API that displays the converted currency on your website, thus giving your audience a better idea of the product price.
- They are Fast
The software that may take weeks and months to be coded and deployed on your website can now be integrated in hours. With API, you can integrate software systems into your eCommerce store and ensure the seamless performance of your website. As the code is already built, you only have to deploy it on your website. This allows startups and small-scale businesses to have their businesses up and running online in no time.
- A Robust Customer Support
Technical glitches are quite common with software apps. But, with the right API system, you can enjoy a 24/7 customer support service available at your disposal. So, if you face any difficulty in processing the payments or recording transactions, you can talk to the customer support team and have your issues fixed.
For eCommerce stores looking for a solution that can keep their store up-to-date with the latest technology trends while maintaining the highest level of security, a customized API is your best bet. A reliable API system gives you the convenience of onboarding new software apps while giving your business a safe and convenient environment.