Most businesses usually find it complicated when they try to understand “Tumblr’s” full potential. The content posted in Tumblr is typically NOT standard fare. But even though it’s unique, few people actually utilize it.
However, using Tumblr for business is a terrific option if you want to increase traffic to your company’s website. With Tumblr, you can post and share audio, visual content, short pieces of writing, and other types of media. It functions as both a blog and social network. So, compared to other social networking platforms, the community you build here will be more engaging.
In this article, we’ll explore everything about Tumblr including its terminologies and how it operates.
What Is Tumblr?
Tumblr is an American microblogging and social networking platform established in 2007 by David Karp. Automattic presently owns Tumblr. It enables the posting of multimedia and other information to a microblog by its users. Users may establish accounts and then customize them with their content. Like blogs, the program enables people to learn about themselves, express their ideas, and connect with others via a shared interest.
Tumblr, however, is different from traditional blogs in that it prioritizes the dissemination of previously published material above the creation of brand-new, original content. In layperson’s terms, we may say that Tumblr is a blank canvas where you can upload anything – text, images, GIFs, moving pictures, real-time videos, audio, etc. Today, it has more than 519 million blogs.
How Important is Tumblr for Your Business?
Tumblr is a terrific option to use for your business growth. Tumblr may be used for business in the same manner that blogs can, and it has a broad user base, just like most social networks. However, studies have shown that a younger audience finds it particularly appealing. Based on research, more than 50% of its users are under 34, with another 30% falling between 35 and 49.
Tumblr accounts are easy to create. Visit the Tumblr website, select the “Sign Up” option, and complete the form. Then, you can create your own Tumblr site from within your dashboard.
Tumblr is the ideal location for content producers to find an audience, even if many businesses avoid utilizing it for advertising. Over 200 million blogs on Tumblr produce 80 million daily entries from millions of users. They also have various personality types and age ranges. In essence, you have the opportunity to communicate with such a sizable, diversified audience without making a significant financial commitment. To draw people, create a website, ensure it’s user-friendly, and constantly add exciting content.
Unlike other social networks, Tumblr encourages frequent engagement. Back-to-back postings are okay on Tumblr but can be bothersome on Twitter. Because of its visual focus, photographers who share stunning photographs stand to gain the most from Tumblr.
Tumblr For Business 101
Highlighted below are the reasons why you can use Tumblr to aid your business growth.
- It can function as a website
Seeing that Tumblr offers so many ways to personalize your blog, many company owners utilize it as their website. You may choose from various premium and unpaid themes, or if you’d like, you can create your theme. Jen Refat, the founder of Craftic, advised using Tumblr if you wanted to begin quickly without spending a lot of time and energy building a comprehensive site. She utilized it to create her beta website, which she quickly developed and launched.
- There are different strategies to advertise your business on Tumblr
You may use three primary strategies to advertise on Tumblr. Which are:
- Sponsored Day: As the name implies, when you have a sponsored day, your logo and tagline are permanently pinned to the top of your dashboard for the whole day. Users may view the posts and other content that the company has carefully selected by clicking on the advertisement that appears right above the first post on the dashboard.
- Sponsored posts: With a few exciting exceptions, sponsored posts on Tumblr are just like regular posts. Your target audience will see these postings far more frequently, and you can also select their gender, location, and preferences when promoting a post. The postings from their favorite blogs are where the users find these articles on their dashboards.
- Sponsored video posts: Targeting the audience you want is also possible with sponsored video posts, but these posts come with a few extra features, like extra analytics on the views, looping, and engagement the video received.
The sponsored video’s ability to play automatically and loop endlessly is another amazing feature. The video will appear and continue to play in the right-hand corner if the user chooses to scroll down their feed. The user can then, if they so desire, reposition the video on their dashboard.
- Easy access to online trending topics.
The most popular articles, blogs, and topics are shown on Tumblr’s trending page, much like other social networking sites. You may figure out how to use it to promote your company while being relevant to it.
- Gather information about your target audience
Tumblr can’t run analytics on your page by itself, but it interacts nicely with Google Analytics. You may connect the two to determine how many people visit your blog and how frequently. The search keywords that lead people to your page and the geography of your audience are two more statistics options.
- Know about the Tumblr community
Smaller communities in the form of fandoms exist inside the larger community, that is, Tumblr. These fandoms are communities of people with similar interests, including films, comic books, literature, video games, television series, etc. Most Tumblr users are young, making it simple to connect with millennials and Generation Z. Remember this while developing your audience marketing strategy. Additionally, it offers a lot of encouragement when it comes to sharing. In addition, the Tumblr community strongly supports raising awareness of mental health issues. Tumblr also provides entertainment for everything through humorous memes or important news stories.
Tumblr Terminology
Just like other social media platforms, Tumblr has its jargon. They are:
Reblogging
Like retweeting on Twitter, you can reblog a post entirely or with your comments and photographs. Users typically respond to posts by reblogging them, and most users reblog more frequently than they write new posts.
Notes
A note is when someone reblogs or likes one of your posts. Under each post, the number of notes is indicated. Popular postings frequently contain thousands of notes, and many have been circulated to Tumblr users for years.
Asks
Every blog contains an “Ask” section where readers can submit inquiries or feedback. You have the option of answering someone’s query informally or publicly.
Submit
When you can’t send photographs and links through the Asks system, you can use the “Submit” option to send them.
Hashtags
Tumblr hashtags are listed beneath each post and are unique because they can be as long as you like, contain spaces, and can be used to categorize posts.
The Tumblr Commandments
What happens next once you have a basic understanding of Tumblr and how to utilize it? Are there any general rules to remember? Yes, and here are some recommended practices to follow to get the most out of the network.
- No piracy
The most common complaint about Tumblr is the frequency with which photographs or other content are shared without giving due credit. Avoid annoying bloggers and authors by essentially copying their work. Ensure the original creator is acknowledged and all references to their work are included in your article.
- No slacking
Utilizing Tumblr often is great. You have the option of sharing information up to five times each day. The material you share gains from a more extended period of relevance. Tumblr material is more evergreen and still attracts views years after publication, unlike Twitter, where updates get lost over time.
- Customize
Customizing the design is one of the best ways to make your Tumblr resemble your brand. Use the “Customize” option to give your blog a name, select a theme, and change the appearance as you see fit. You may locate this option in the top right corner of your dashboard or homepage.
- Use pictures
Tumblr, previously discussed in this article, is a visual network. Engaging content—intelligent photography, infographics, images with text superimposed on them, etc.—performs best.
- Always tag your posts.
Tag your content with relevant keywords to increase your chances of getting noticed. People can find you more easily if they search for specific terms.
- Personalize
If you want to reblog content from another Tumblr, include your commentary. Use this as a chance to infuse your content with your personality and brand. And use your comments to demonstrate how the piece relates to your work.
Conclusion
Now that you have a general understanding of how Tumblr operates, it will be pretty easy for you to adopt a persona that the Tumblr community can relate to while also being, and most importantly, authentic. Be honest, sympathetic to your brand, and accurate while creating content.
