Although POS systems are traditionally thought of as machines for processing transactions, their impact on the customer experience is not to be taken lightly. From the checkout aisle to the customer service desk, POS systems have revolutionized the way merchants handle customer interactions. By integrating POS with CRM (customer relationship management), merchants are able to handle CRM in the background as they maintain normal operations.
Customer service in the checkout aisle
“Time is money” is one of those golden rules of business. POS systems take this phrase and apply it to the point-of-sale by automating and expediting many of the steps in the checkout process. Barcode scanners, digital scales, and price databases allow sales staff to process transactions much faster and more accurately than they could by hand with an electronic cash register. For customers, this means a smoother and generally error-free checkout experience. Lines move faster, and everything seems well-organized.
Additionally, point-of-sale systems can track individual customers and provide targeted advertising, such as coupons, based on the customer’s current purchases or recent purchase history.
Customer service at the service desk
One of the most critical business features, especially for retailers, is a team of customer service specialists who can answer questions and handle requests. POS systems can support networked computers and mobile devices, allowing you to choose between maintaining a dedicated customer service desk or allowing your departments to serve as their own customer service specialists. Important data, such as individual customer history, customer accounts, inventory, and prices, is available through the system’s databases. Customer service representatives and sales associates can query the system for this information in order to provide fast, detailed, and accurate help for customers. Additionally, staff equipped with mobile devices are better able to help customers on the sales floor, improving service speed that much more.
Interested in POS Systems?
HMS offers POS systems with these features and more as part of our credit card processing program. We supply the tools your business needs to reach its potential. Contact a sales representative for more information: