A Review of Mindbody Online 2025

Mindbody Online has become a widely recognized software platform for managing wellness, fitness, and beauty businesses. With scheduling, client management, payment processing, and marketing tools, it offers gyms and other fitness centers an all-in-one tool to streamline operations. As of 2025, the platform continues to upgrade its offerings, integrating more advanced features, including AI-powered analytics and enhanced user customization, to meet the growing demands of the industry. With millions of active users on its consumer app, Mindbody supports internal operations and acts as a marketplace to attract new clients.

This review examines Mindbody Online’s current features, including its usability, pricing, and overall value. Based on recent user experiences, it also highlights the platform’s strengths and potential drawbacks. Whether you’re considering adopting the software or evaluating its current performance, this analysis provides insights into how effectively Mindbody Online will support business growth and client engagement in 2025.

About Mindbody Online

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Founded in 2000 by Rick Stollmeyer, Robert Murphy, and Vivek Sudarsan, Mindbody is the leading SaaS platform for the wellness industry, seamlessly connecting thousands of fitness, beauty, and health professionals to millions of consumers. Its integrated suite of tools—from online scheduling and membership management to point-of-sale processing and automated marketing—ensures businesses can run their operations smoothly while delivering a superior client experience.

Mindbody’s solution is built to streamline everyday tasks and foster real-time engagement, accessed via a branded mobile app or a custom website.

Drawing on decades of industry expertise, Mindbody continually refines its offerings to meet the evolving needs of modern businesses. Recent updates, such as the introduction of Messenger[ai] for enhanced customer interaction and advanced analytics for data-driven decision-making, empower companies to boost sales and optimize operational efficiency. The platform modernizes the traditional management workflow with robust integrated payment solutions and expansive third-party integrations. It drives significant revenue growth—reportedly increasing customer revenues by an average of 36% within six months.

Additionally, ​Mindbody caters to a diverse array of wellness and fitness businesses, providing tailored solutions to meet the unique needs of each sector.​

Fitness

For fitness establishments such as gyms, yoga studios, and barre classes, Mindbody offers comprehensive tools, including class check-in systems, staff scheduling, marketing automation, detailed reporting, and lead management functionalities. These features streamline operations and enhance client engagement, enabling fitness centers to manage their services effectively.​

Beauty

Beauty businesses, including nail studios, hair salons, and barbershops, benefit from Mindbody’s capabilities to maintain a full appointment book, facilitate seamless transactions, and convert missed calls into client bookings. The platform’s integrated scheduling and point-of-sale systems ensure efficient appointment and sales management, improving customer satisfaction and business growth.​

Wellness

Wellness centers such as day spas, massage therapy clinics, and acupuncture practices can leverage Mindbody’s solutions to schedule and promote services, customize their websites, and manage memberships. These tools assist in organizing client appointments, enhancing online presence, and fostering a loyal client base through effective membership management.

Pros and Cons of Mindbody Online

Setup and Ease of Use

As briefly mentioned, setting up Mindbody involves a comprehensive onboarding process that requires careful attention to detail. The platform offers extensive customization options, allowing businesses to tailor services, schedules, and pricing structures to their needs. However, this flexibility means that the initial configuration can be time-consuming, necessitating thorough staff training to ensure effective system utilization.​

In response to user feedback regarding the complexity of its interface, Mindbody has implemented updates to improve navigation and accessibility. For instance, introducing a left-hand navigation panel enhances efficiency by making it easier for users to locate features and settings. Despite these improvements, some users may still experience a learning curve as they familiarize themselves with the platform’s extensive functionalities. Once acclimated, businesses often find that the depth of features and customizable options significantly enhance their operational efficiency and client management capabilities.

Mindbody Online Features

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​Mindbody Online is a comprehensive business management platform tailored for the fitness, wellness, and beauty industries. It offers features to streamline operations, enhance client engagement, and drive business growth. Below are some of its key features:​

• Online Booking & Scheduling: Mindbody provides a robust scheduling system that enables clients to book online classes and appointments. This feature integrates seamlessly with various websites and applications, offering real-time updates and automated reminders to enhance user experience and reduce no-shows. ​
• Membership & Client Management: The platform supports customizable membership plans and automated renewals, facilitating efficient client management. Detailed client profiles allow businesses to track attendance, purchase history, and preferences, enabling personalized service and improved customer engagement. ​
• Integrated Payment Processing: Mindbody includes built-in payment processing capabilities that handle various transactions, including memberships, packages, drop-ins, and point-of-sale purchases. While this integration offers convenience by consolidating financial operations within a single platform, it’s important to note that processing fees may be higher compared to some other providers. ​
• Marketing Automation: The platform offers built-in email and SMS marketing tools, enabling businesses to create and schedule campaigns aimed at customer acquisition and retention. Automated features such as promotional campaigns and review prompts help maintain consistent client communication, fostering loyalty and encouraging repeat business. ​
• Staff Management: Mindbody provides integrated staffing tools that assist in scheduling, performance reviews, automated substitutions, and payroll management. These features help businesses coordinate their teams effectively, ensuring smooth operations and optimal staff utilization. ​
• AI Front Desk: With Messenger[ai], Mindbody’s AI-powered assistant, businesses can automate client interactions, answer inquiries, and facilitate bookings around the clock. This tool enhances customer service by providing immediate responses, freeing up staff to focus on in-person client engagement.

Valuable Add-Ons With Mindbody Online

1.  Mindbody Application

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​The Mindbody App is a comprehensive platform designed to connect fitness, wellness, and beauty businesses with a vast community of consumers seeking such services. By listing on the Mindbody App, businesses gain exposure to over 2.4 million active users, enhancing visibility and client acquisition opportunities. The app facilitates seamless interactions between companies and clients, offering features that streamline booking processes, manage dynamic pricing, and encourage client engagement through reviews and promotions. This integration simplifies administrative tasks and encourages a more personalized and efficient client experience.​

It offers business owners a streamlined way to promote services, manage bookings, and attract new clients. One of its standout features is Promoted Intro Offers, which gives premium placement for your introductory deals on the app. You only pay when a user becomes a paying customer, making it a cost-effective way to gain new business.

The app also expands your visibility through the Mindbody Affiliate Network, allowing your services to be bookable on popular platforms like Google. This means potential clients can find, book, and pay for your services directly from the platforms they already use, making it easier for them to discover your business. With the app being downloaded five times every minute, it consistently exposes your services to a growing pool of potential customers.

Key Features of the Mindbody App:

• Expand Your Client Base: Businesses listed on the Mindbody App are exposed to an extensive network of potential clients actively searching for fitness, wellness, and beauty services, facilitating increased client acquisition.​
• Simplified Booking Experience: The app offers a user-friendly interface that allows clients to effortlessly book individual services, memberships, and class packs, enhancing the overall customer experience.​
• Flexible Pricing Strategies: This feature enables businesses to implement flexible pricing strategies by adjusting service costs based on real-time demand, optimizing occupancy at various times, and maximizing revenue potential.​
• Client Feedback and Ratings: Clients can leave feedback and ratings, providing valuable insights for businesses and fostering trust among prospective clients through authentic testimonials.​
• Efficient Payment Processing: The platform ensures that businesses receive payments promptly, with earnings from new clients and promotional offers deposited directly into their bank accounts, streamlining financial operations.

In terms of activity, the app drives significant engagement. According to the website, over 93 million classes and appointments were booked through Mindbody last year, showcasing its effectiveness in filling schedules and boosting revenue. Additionally, 129,000 new businesses are discovered on the app each month, giving you ongoing opportunities to reach fresh clientele.

2. Developer Tools

​Mindbody Online offers a comprehensive developer ecosystem that empowers technology innovators to build and integrate custom solutions with its platform. Developers can create new tools and services that enhance the experience for Mindbody business owners and their clients through its industry-leading open API. Whether aiming to streamline operations, introduce new client-facing features, or develop entirely new functionalities, the open API provides the flexibility and resources to achieve these goals. ​

By becoming an official Mindbody integration partner, qualified developers can list their solutions on the Mindbody Integrations marketplace, gaining exposure to thousands of fitness, wellness, and beauty businesses. This opportunity not only expands a developer’s brand reach but also fosters collaboration within one of the largest platforms in the industry. Additionally, developers with a robust clientele of fitness and wellness businesses can earn a $1,000 gift card for each successful referral to Mindbody, presenting a valuable network-building opportunity.

The platform also offers a developer portal equipped with extensive resources, including API documentation and support, to assist in building and scaling integrations. Developers gain access to a growing community of peers, industry partners, and business owners, facilitating collaboration and innovation. With Mindbody’s developer tools, it’s possible to create custom solutions that drive growth, enhance functionality, and deliver more excellent value to businesses and clients.

3.    Mindbody Capital

Mindbody Capital is a financing solution for fitness, beauty, and wellness businesses, offering quick access to cash flow for growth and sustainability. Using data from the Mindbody platform, it provides pre-approved funding options without requiring traditional applications or credit checks. This gives business owners access to $5,000–$18,000 in quick cash to invest in areas such as hiring staff, expanding services, upgrading equipment, or opening new locations.

With Mindbody Capital, you get pre-approved offers based on business performance data, making funding options easily accessible from the dashboard. Once accepted, funds can be deposited as soon as the next business day, ensuring timely access. Instead of traditional interest rates, Mindbody Capital charges a flat fee, providing transparency and predictability in repayment. Repayments are automatically deducted as a percentage of daily sales, adjusting with business performance—less on slower days and more when sales increase.

Integration Options Available With Mindbody Online

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Mindbody offers various third-party integrations to help businesses enhance their operations, improve client experiences, and drive revenue growth.

Some of the most popular integrations include ClassPass, which connects your business to a global network of individual and corporate subscribers, helping you attract more clients. FlexKit offers operational and client-facing enhancements built explicitly for health, wellness, and fitness businesses. WaiverKing integrates directly with Mindbody for streamlined digital documentation, making it easy to manage waivers and forms.

Regarding marketing, REACH ai provides automated text messaging, unlimited email campaigns, and online reputation management, helping you stay engaged with clients. ShopifyConnect enables seamless e-commerce integration, allowing you to sell products online through Shopify while syncing with your Mindbody platform. Referrizer focuses on reputation management, client retention, and lead generation, helping attract and keep more customers.

For website management, LiveEdit offers functional, customizable websites with direct Mindbody integration. Klaviyo and Constant Contact support email and SMS marketing, making engaging clients easier and increasing retention. Bench provides integrated accounting services to simplify bookkeeping, while Brivo offers security and access control solutions for businesses that need advanced security management.

With nearly 100 integrations available, Mindbody allows you to customize your platform with the tools you need to optimize operations, enhance marketing efforts, and provide a better experience for your clients.

Reporting and Analytics Features of Mindbody Online

Mindbody offers robust reporting and analytics tools that help business owners make informed decisions based on real-time data. With detailed insights into sales, client behavior, staffing, and operations, businesses can quickly identify strengths, address weak spots, and adjust strategies to drive growth and efficiency.

The platform’s real-time performance tracking allows you to monitor daily, monthly, and annual metrics without waiting for end-of-month reports. This makes it easier to spot trends early and make timely adjustments. Its financial insights break down revenue by service, product, employee, or location, giving you a clear picture of your most profitable areas. The payroll tracking feature simplifies admin work by automatically calculating hourly pay, tips, and commissions, reducing errors and saving time.

Mindbody also offers client acquisition and retention reports, helping you analyze first-time visits, return rates, and membership patterns. These insights let you evaluate the success of marketing campaigns and develop strategies to improve customer loyalty. For staffing, the platform provides performance metrics on class attendance and client feedback, making it easier to recognize top performers and address improvement areas.

Additionally, inventory and membership management reports alert you when product levels are low and help you track membership statuses. This ensures you can follow up with clients whose subscriptions are about to expire, keeping your services consistent and your client relationships strong. For more advanced analytics, the Insights add-on offers staff contests, personalized KPI tracking, and instant feedback tools, helping you motivate employees and enhance productivity. With these reporting features, Mindbody gives you the data and insights needed to run a more efficient and profitable business.

Pricing of Mindbody Online

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Mindbody Online offers a variety of subscription plans, ranging from $129 to $699, designed to meet the needs of businesses in the wellness industry. The Starter Plan includes essential tools for managing daily operations. It offers business management features, basic reporting, and a listing on the Mindbody app to help businesses gain visibility and streamline their services.

For growing businesses, the Accelerate Plan builds on the Starter features with additional tools for enhanced efficiency. It includes creating and scheduling email campaigns, offering resource management with Pick-a-Spot, and providing advanced reporting to give deeper insights into business performance.

The Ultimate Plan is designed for businesses that expand client acquisition and engagement. It adds automated marketing, feedback, referral programs, and a lead management dashboard. This tier also includes personalized, conversational text messaging, helping businesses stay connected with clients.

The Ultimate Plus Plan includes everything from the Ultimate tier and a discounted Branded Mobile App or Messenger[ai] integration for the most comprehensive solution. This plan is tailored for businesses seeking to maximize reach and automate customer interactions.

It’s important to remember that Mindbody does not display specific pricing for each platform. For up-to-date pricing details and a personalized quote, you must request information directly from Mindbody’s sales team.

Mindbody Customer Support Options

​Mindbody provides various customer support options to assist businesses in utilizing their platform effectively.​

• Phone Support

Customers can reach Mindbody’s customer service via phone. The toll-free number for United States customers is (877) 755-4279, and Canadian customers can dial (855) 852-0418. Phone support operates Monday through Sunday, 8:00 a.m. to 8:00 p.m. ET for the Americas. ​

• Email Support

Customers can contact the sales team at [email protected] for sales inquiries. Legal inquiries can be directed to [email protected], and privacy-related questions can be sent to [email protected]. ​

• Online Support Center

Mindbody offers an online Support Center that provides access to guides, tutorials, and troubleshooting tips to assist with various aspects of the platform. ​

• Community Forum

Mindbody maintains a community forum where users can engage with peers, share experiences, and seek advice on best practices. This platform fosters a collaborative environment for users to support each other.

Conclusion

Mindbody Online will remain a leading software platform for managing wellness, fitness, and beauty businesses in 2025. With its comprehensive suite of tools—including scheduling, payment processing, marketing automation, and client management—it continues to help companies streamline operations and enhance client engagement. The platform’s recent enhancements, such as AI-powered analytics, improved navigation, and expanded third-party integrations, demonstrate its commitment to evolving with industry needs.

However, while Mindbody offers powerful features, its pricing and complexity may present challenges for smaller businesses or those seeking highly customized solutions. The initial setup and learning curve can also require time and staff training.

Mindbody offers a robust and scalable solution for businesses aiming to optimize operations, attract new clients, and increase revenue. Its combination of operational efficiency, marketing capabilities, and client-facing tools makes it a valuable asset for companies in the wellness sector. However, potential users should consider their business size, budget, and customization needs when evaluating the platform.

Frequently Asked Questions