How to Get Backlinks for Your Site with No Budget

Mastering the art of acquiring backlinks is crucial to boosting your website’s visibility, traffic, and search engine ranking. Acquiring backlinks is one of the most essential parts. Here are some effective strategies and insider tips on how to get backlinks without a budget, increase your site’s authority, and drive targeted traffic.

Whether you’re a beginner or looking to refine your link-building approach, this guide will provide the tools you need to succeed in the competitive SEO world.

What Are Backlinks?

What Are Backlinks?

Backlinks are a crucial element of SEO. While they significantly influence your search engine rankings, controlling them can be challenging. However, we’ll provide guidance on managing them effectively. A backlink is an external link from another website that directs users to your site. Incorporating backlinks into your content is useful, but it is more beneficial to have other sites link back to yours. Ideally, other websites should reference your site by linking to it.

Backlinks are closely associated with organic traffic, which occurs when users find your site through a search engine’s results page. Search engines use backlinks to understand the relationships and relevance of your pages. This understanding helps search engines place your site appropriately in search results, improving your visibility for relevant queries.

The indexing and ranking of your pages are influenced by the quality of your backlinks. While all backlinks help search engines understand the relevance of your content, not all are equally effective in boosting your rankings. Therefore, it’s beneficial to create backlinks from and to sites that are authoritative and already have high rankings for topics related to yours. These connections can improve your site’s credibility and ranking.

Importance of Acquiring Backlinks

Importance of Acquiring Backlinks

Understanding the role of backlinks in SEO is essential, as they have a significant impact on search engine rankings and the perceived authority of a website. Google considers backlinks a key indicator of a website’s reliability and relevance. Generally, a high number of quality backlinks is associated with superior placement in search results, highlighting their importance in successful SEO tactics.

Backlinks act as endorsements from other websites, signaling the quality and pertinence of your content. Acquiring these links typically involves creating high-quality content that naturally draws links from well-regarded sites, utilizing tactics such as guest blogging on relevant sites, and participating in community or industry events that enhance your profile and trustworthiness.

The sheer number of backlinks needed to reach the first page of Google results can be daunting; even websites in the ninth and tenth positions often have upwards of 30,000 backlinks, underscoring the necessity of starting to build backlinks immediately.

Beyond just improving your Google ranking and SEO, backlinks offer several advantages:

  • More Referral Traffic:

Backlinks excel at generating referral traffic. When someone follows a link to your site from another site, Google treats this visitor as a referral, which can also improve your ranking.

The greater the number of high-quality backlinks, the more likely it is to attract valuable referrals, which could potentially lead to long-term customer relationships.

  • Building Connections:

Link building is fundamentally about establishing relationships. It involves exchanging backlinks with relevant websites within your industry.

Occasionally, other companies offering similar services may acknowledge your expertise in a specific area, enhancing your visibility to new potential customers. Maintaining industry connections is always beneficial.

  • Faster Indexing:

Backlinks also aid search engines in discovering and indexing your website pages more quickly, which is particularly advantageous for newer websites or blogs.

  • Increasing Brand’s Authority and Awareness:

Earning more quality backlinks can improve your brand’s reputation and authority. By consistently providing high-quality content and securing backlinks, Google and your readers will start recognizing you as an industry leader.

Furthermore, this recognition makes it easier for new clients to trust your company and your products or services.

How to Get Backlinks? – Some Best and Free Ways You Can Use

How to Get Backlinks? - Some Best and Free Ways You Can Use

1. Journalist Outreach for Backlinks

Journalists frequently require expert quotes, making them valuable sources for backlinks. Platforms like HARO (Help-A-Reporter-Out) can connect you with these journalists. You often receive a high-authority backlink in return by providing them with a relevant quote. This method is cost-effective, as it requires no financial investment. It’s a repeatable strategy because journalists continually need new content and expert insights.

Using the HARO method ensures that you won’t receive low-quality links. Instead, you can secure backlinks from reputable, high Domain Rating news websites. The process of pitching is quick, and with the right approach, it can yield a very high success rate.

2. Skyscraper Technique

The Skyscraper Technique is a method used to boost the visibility and reach of your content by leveraging already successful materials within your niche. First, identify existing content in your niche that has gathered many backlinks and shares. For example, if you’re focusing on healthy eating, you might find a well-received blog post titled “5 Essential Steps for Healthier Life.”

Next, develop a more detailed and comprehensive version of this content, incorporating the latest studies, clearer explanations, and enhanced visuals such as infographics.

The final step involves reaching out to the websites that are linked to the original article. During this outreach, you present your new, improved content and suggest they link to it instead. This allows them to provide their audience with more current and detailed information.

An example of an outreach message might be:

Hello [Recipient’s Name],

I hope this message finds you well. I noticed that you’ve previously shared an article titled ‘5 Essential Steps for Healthier Life’ on your site, which your readers found very useful.

I wanted to let you know that I’ve written a more detailed and insightful guide on this topic titled ‘The Ultimate Guide to Healthy You: 15 Must-Follow Strategies for Better Health.’

It includes the latest research, expert insights, and data-backed information. I believe it could provide great value to your audience.

Would you consider reviewing it and possibly updating your existing link to include this new resource?

Thank you for considering this. I look forward to your feedback!

Best regards,

[Your Name]

3. Get Interviewed on Podcasts

Podcasts are a fast-growing medium, and there is likely a podcast for nearly every topic imaginable. If you are familiar with a few podcasts in your niche, consider that these platforms frequently seek new and interesting guests—this could include you.

Participating in a podcast not only earns you a backlink but also effectively introduces your brand to potential customers who may not regularly engage with blog posts.

Additionally, you don’t need to target only high-profile shows like those hosted by Joe Rogan, Mel Robbins, or Alexandra Cooper. Focus instead on podcasts that align with your industry. You don’t have to manage this effort alone; encourage team members to share their industry expertise on podcasts, contribute guest posts, or use other communication channels.

If your company hosts its own podcast, use it as a platform to extend your reach. Invite guests who can promote the episode on their own digital platforms, increasing visibility for both you and them.

4. Guest Post Outreach Strategy

Consider writing guest posts for other blogs to secure a free backlink and increase traffic. A guest post can earn you a valuable backlink, especially if you choose a reputable site. It’s essential to evaluate each blog’s domain authority and SEO traffic by checking its historical data before submitting a guest post. Conduct thorough research to identify the highest authority blogs within your niche.

How do you find these blogs? There are several methods, but one effective tool is the Ahrefs’ Website Authority Checker. This straightforward tool assesses the strength of any URL. Copy and paste the URL into the tool’s search bar to get started.

Aim to connect with blogs that have a domain authority of 30 or above, indicating that they are good enough to enhance your own authority through a backlink.

In link building, prioritize the quality of backlinks rather than the quantity. Accumulating many backlinks from sites with low authority could harm your SEO. Instead, invest time in identifying sites with the highest domain authority, as their influence can help improve your own rankings.

For successful guest post outreach, sending considerate, personalized outreach emails is crucial. Avoid generic automated responses; personalize each email to show genuine interest. Inform the blog owner that you are a credible professional in the same niche, expressing your interest in submitting a guest post.

The subject line of your email is crucial for capturing attention. Generic titles like “guest post proposal” might not engage the recipient effectively. Customize your subject line to include specific details, such as “Ron, Ready for a 2k Word Guest Post on (Example) Topic?” Always try to use the blog owner’s name to add a personal touch. Additionally, targeting blogs that have previously mentioned you or your brand can be beneficial, as these owners are already familiar with who you are.

5. Create High-Quality Infographics

To develop infographics and visuals that attract links, it’s important to adhere to a systematic approach that enhances both the content’s quality and its potential to generate interest. Begin by choosing topics through in-depth research related to your site’s specific area to identify trends and topics that are relevant to your audience. This step ensures your infographic is engaging and relevant.

Next, collect data from reputable sources. This ensures the information presented is accurate and enhances the infographic’s quality, making it more likely to earn backlinks from trusted sites. The design and visual aspects of the infographic are crucial. Opt for a design that delivers your message quickly and effectively, using a straightforward layout, legible fonts, and harmonious colors that draw attention.

Integrating a clear narrative within your infographic keeps the viewer’s interest. Arrange data and insights in a coherent manner that leads viewers smoothly through the presented information. It’s also vital to cite your sources directly on the infographic. This practice demonstrates that your content is well-supported by data from established sources, increasing its credibility and appeal to other website owners.

To promote the infographic, implement a targeted plan that includes posting it on your website and sharing it on social media platforms. Interact with your audience and encourage them to distribute the content. Using email to inform your subscribers about this new resource can be particularly effective.

Finally, contacting other websites and blogs in your field can significantly boost your infographic’s reach. Customize your communications to highlight how the infographic can benefit their content and underscore specific data or insights that provide added value. Stress the advantages they will receive by linking to your infographic, which can enhance its online visibility and credibility.

6. Request and Share Testimonials and Case Studies

Request and Share Testimonials and Case Studies

For B2B companies, using case studies effectively helps generate high-quality website backlinks. If you have built a strong relationship with a client, consider going beyond asking for a simple testimonial. Propose the creation of a comprehensive case study about a completed project. Once the case study is published on your website, notify the client. They are likely to share the case study through their company communications, which can increase your exposure and improve your website’s visibility.

Case studies are crucial for B2B businesses aiming to enhance their link-building efforts. They not only demonstrate your company’s expertise and achievements but also improve your website’s SEO through high-quality backlinks.

Best Practices for Developing Case Studies:

  • Quantifiable Results: Always incorporate specific, measurable outcomes. Including data points and quantifiable achievements adds credibility and makes the case study more compelling for potential linkers.
  • Diverse Formats: Think about using various formats for your case studies, such as video testimonials or interactive content. This approach can make them more engaging and shareable, which boosts your chances of gaining backlinks.
  • Ongoing Outreach: Make it a routine to connect with both new and existing clients for additional success stories. Keeping your content updated not only maintains its relevance but also supports your SEO efforts continuously.

7. Approach “.edu” Sites

Educational websites with .edu domains often hold high domain authority and are viewed as credible sources by Google, which can be leveraged to enhance your site’s SEO through backlinks. One effective strategy is to establish a scholarship that aligns with your business or niche. For example, if your business specializes in digital marketing, you could set up a scholarship sponsored by your company. Create a dedicated page on your website to detail the scholarship, ensuring it’s informative and appealing.

Next, contact major universities to inform them about your scholarship. They often agree to link to your scholarship page, allowing students to discover and apply for it directly from your site.

This method helps you secure a valuable backlink from a reputable academic institution, enhances your SEO profile, and benefits the university by contributing to its scholarship offerings. If the process seems overwhelming, consider hiring a company that specializes in managing such initiatives. They can handle the setup and outreach, saving you time and ensuring professional execution.

8. Commenting on Blogs and Forums

People often turn to their favorite blogs for information, yet sometimes find that these sources don’t fully meet their needs. This is where your active participation can make a difference. Begin by identifying blogs within your industry, especially those that discuss products or services akin to what you offer, and make a habit of following them. Commenting on these blogs is a beneficial tactic for various reasons that we will explore in this article. An immediate advantage is the potential to generate backlinks.

Bloggers, including those who post videos on platforms like YouTube, typically invite their audience to engage by posing questions or inviting them to share opinions and experiences in the comments. While the original authors often respond to these queries, valuable insights frequently come from other readers, presenting an opportunity for you to contribute.

Should you notice any information gaps or under-explored topics, consider leaving a comment that fills these voids. As you peruse other comments, you might also encounter questions to which you can provide thorough answers.

In situations where a response requires more depth than a comment allows, offer a succinct summary and end with a link to a detailed article on your website. This method not only enhances the conversation but also helps steer traffic to your site, increasing your visibility.

9. Social Media Engagement

This section serves as a continuation of our previous discussion on Google+, which merits its own focus. Social media platforms are crucial for generating backlinks and promoting your content. They are so effective that some individuals have built careers as Social Media Marketing Managers.

Initially, you can manage your social media accounts on your own without needing to hire a professional. However, as your business grows, you might find it beneficial to engage a specialist.

Here’s how it typically works: you set up a Facebook page for your business to interact with users, promote your offerings, and share your content. You’ll likely share content from other sites as well, which often leads to them sharing your content in return. Your followers receive regular updates about new posts, products, and promotions, and they can further distribute your content among their circles, expanding your reach and backlink potential.

The benefits extend to other platforms like Twitter, which is excellent for finding guest post opportunities, as previously mentioned. For businesses focused on products, though service providers can also benefit, Instagram is invaluable. It allows you to promote your brand and run advertising campaigns, such as competitions, reaching a broad audience.

10. Internal Links for Effective Backlink Strategy

When seeking no-cost backlinks, it’s essential not to ignore a primary resource: your own website. Internal links are a key part of your backlink profile; fortunately, they cost nothing to implement. Internal links connect different pages on your website, creating a network.

It’s critical to approach internal linking with a strategy. Instead of merely linking pages through basic navigation paths, aim for thoughtful connections. Ensure that the links are relevant to the content on the connected pages.

For example, if you have an article about e-commerce, consider linking to another article that addresses conversion rates, particularly if conversion rates are significant in the e-commerce industry. This approach not only enhances your SEO efforts but also motivates visitors to explore more of your content, potentially increasing site traffic and converting visitors into leads.

To assess the impact of these strategies on your site’s credibility, utilize a website authority tool by inputting your site’s URL. This tool will provide an authority score, enabling you to track the effectiveness of your backlinking strategy over time. Although results may take time to show, they will yield measurable outcomes.


Acquiring backlinks without a budget is challenging but entirely possible with strategic efforts. Focus on creating valuable content that naturally attracts links, engage in targeted outreach, and utilize platforms like HARO for journalist connections. Leverage the Skyscraper Technique to enhance existing content and encourage high-authority sites to link back to you. Participate in podcasts, write guest posts, and develop compelling infographics to expand your reach.

Additionally, establish relationships through commenting on blogs and forums and maximize the potential of social media engagement. Implement internal linking thoughtfully to boost your SEO. By employing these methods consistently, you can enhance your website’s authority and improve its search engine rankings.

Frequently Asked Questions

  1. What are some effective strategies for obtaining free backlinks?

    Guest blogging on relevant sites can provide high-quality backlinks and expose your content to new audiences. Use the “Skyscraper Technique” to create superior content on popular topics. Additionally, engage in broken link building by replacing outdated links on other websites.

  2. How can I use competitive backlink analysis to improve my site’s backlink profile?

    Use tools like Moz or Ahrefs to see where your competitors get their links. Identify common backlinks you lack and try to acquire similar ones by contacting the same sources or creating fitting content. Understand and replicate your competitors’ backlink strategies for the best results.

  3. Can I get backlinks by helping reporters and through media inquiries?

    Yes, platforms like Help a Reporter Out (HARO) connect you with journalists seeking expert sources. You can earn backlinks from media outlets by providing valuable insights or quotes. Responding to media inquiries in your expertise area can lead to high-authority backlinks.

  4. What role do content formats play in acquiring backlinks?

    Certain content formats, like “Why” and “What” posts, infographics, and ultimate guides, are more likely to earn backlinks due to their shareability and depth of information. Creating comprehensive content as a definitive resource can naturally attract backlinks from other sites.

Save Time, Money, & Resources

Categories: Marketing And Promotion, Small Business and Entrepreneurs

Get Started

Ready for the ultimate credit card processing experience? Fill out this form!

Contact HMS

Ready for the ultimate credit card processing experience? Ask us your questions here.