How Can My ISO Offer Merchant Cash Advance Programs?

Merchant cash advance solutions are ideal for ISOs to provide. These advances may be easier for people to apply for than loans. They also provide the help someone needs for managing many business expansion or emergency expenses. It is also easier to predict how an advance will work, as there aren’t many fees associated with the deal. Clients will know what they need to spend on their advances to cover those totals. 

While many people who look for merchant cash advance programs may be familiar with what these advances offer, they might not be familiar with the ISOs that provide support. You can highlight your ISO as the best choice for finding a merchant cash advance solution.

You can offer advances to expand the assortment of services you can provide to clients. These advances can be profitable for you, as you will receive a commission surrounding whatever the processor you are affiliated with earns. But your ISO must also plan how it’s going to offer a suitable merchant cash advance program that possible clients can trust.

Look For Businesses Who Need Financing

The first part of offering a cash advance program is to look for the right parties who need help with their financial needs. You can target businesses that need money for many reasons, including expansion needs or to get over a slow sales period.

You can look for people by contacting them online or through mailers. You could even offer door-to-door sales if you feel the need. Screening these people to see what they need first is critical to your general success in your work.

Don’t be overly invasive when talking with possible clients. Your ISO should highlight the features and benefits of an advance and how it can work for their needs. You can use hypotheticals when explaining what makes something worthwhile, but they shouldn’t be too extensive or complex enough to where someone might not know what’s working.

Help High-Risk Businesses

One way to promote advances through your ISO is to focus on high-risk businesses. Many entities that ask for merchant cash advances are ones that might have tried applying for loans in the past. They might have been turned down for those loans because they have poor credit ratings. They might also be in high-risk industries where chargebacks are common and government regulations can be intense.

Your ISO can highlight advances to high-risk entities as being more valuable than loans. A group will be more likely to qualify for an advance than a loan. Sometimes the deal might offer a better rate for service than what a loan provides.

You can explain to high-risk clients that they don’t have to be stuck in one place when trying to get their operations up and running. You can talk about the things you are offering and that you know what you’re getting out of your work.

Review Your Processor’s Data

Every ISO works with a processor who will provide the funds and other services necessary for a merchant cash advance. You’re the messenger as the ISO, as you’re explaining to people what makes the advance you promote worthwhile.

Look at what your processor will provide you with when helping your customers. Check on everything the processor wants you to highlight, from the talking points you will introduce to the sales scripts you could use for specific situations. Review whatever benefits someone wants to provide when promoting your offerings.

Your processor can provide a training program at the start to help you understand how to talk with your prospective customers. You can use the training details you learn to see what you should be doing when highlighting your work to people who need help the most.

What If You Can’t Find Enough Clients?

It isn’t always easy to find enough clients who can support your ISO efforts. But you can focus on merchant cash advance solutions if you’re struggling to find enough people. It is easier to promote advances to your existing clients, as the process of obtaining an advance won’t be as rough as you might expect.

People who have utilized advances through your business in the past can be likely to contact you later for further help. They can ask for additional advances as necessary, especially if they like the services you’ve provided in the past. They may also recommend your work to other people after a while, giving you additional clients without having to scour for new ones.

Provide Regular Communication

You’ll have an easier time bringing in clients if you provide consistent communication to each person you support. An ISO will be more trustworthy when it provides enough communication over whatever needs someone holds.

You can be there every few weeks to talk with a client about the advance and how well it is working. You can answer whatever questions someone has about the advance from there.

Regular communication helps you ensure your clients are on the path to success with their advances. Your customers will also feel appreciated, as they know they’re dealing with the right person who can help them with their financial needs.

Persistence Is Key

The greatest part of offering merchant cash advance programs as an ISO is to be persistent in your work. Don’t assume you’ll get everyone to support you right away. It takes time to promote your work and to show people what makes your efforts interesting. After you promote your work well enough, you’ll have an easier time selling what you are promoting.

Be sure you see what you are doing when selling merchant cash advance programs. It takes effort to work, but the result will always be worthwhile. You’ll get people to see what makes your system useful for their operating needs. Make sure you follow the rules your processor has and that you recognize how you’re communicating with people if you want to succeed in whatever work you’re planning on managing here.

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Categories: Funding and Merchant Advances

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