Boosting e-commerce sales is essential in today’s competitive environment. More companies are jumping online today so you have to do what you can to stand out.
How can you do it? Here are five surefire ways.
Find a Way to Stand Out
If 2020 did anything for e-commerce, it made it more competitive. Millions of businesses had to quickly think outside of the box and find ways to bring in revenue. For many, this meant jumping online and starting an e-commerce store. Whether they had an online presence before or not, now it’s most businesses ’ primary method of earning revenue.
It’s paramount that you stand out if you want to boost your e-commerce sales amongst the competition.
So how do you stand out?
The sky is the limit, but here are a few fun ways.
- Have exceptional customer service policies that make people want to try your store. Think of Nordstrom, for example, who takes anything back at any time no questions asked. People shop there because of this policy. Not every business can afford to do that, but you get the idea.
- Offer something different on your homepage. Don’t make your website look like every other one out there. Stand out from your competition. Think about what you offer that they don’t and showcase that on your homepage. It could be your company’s mission, a product you sell, or just the way you handle customers – show customers why you are different and better.
- Make your website fast. No matter how much your products or services stand out, don’t sacrifice your website speed. Nothing will chase customers away faster than a slow website.
Enhance your Product Pages
Sales happen on your product pages, so spend a lot of time here. The key is eye-catching photographs and great descriptions. Don’t leave customers guessing about the product’s details. Provide more than they possibly could want in the description so you cover all your bases.
A few other product page tips include:
- Showcase your most popular products first. Customers will gravitate toward the products others buy a lot. Include reviews to show customers you are honest about the products you sell.
- Include measurements, cleaning details, or any other details customers may want to know before buying your product. Don’t make them reach out to you, chances are that you’ll lose most of your customers in the interim if they don’t get the information they need right away.
Manage your Inventory Effectively
There’s nothing more frustrating than finding out a product is out of stock after you buy it. Several of the big-name stores do this. Their inventory system isn’t always accurate, which means customers come into the store expecting to find a product only to find out it’s sold out.
As a small business, accurate information is the key to your success. Use an inventory program that updates in real-time to avoid upsetting your customers.
Here are a few tips.
- Keep track of inventory yourself. Know your store’s trends and stock up during busy times to avoid upsetting customers with no supply of a highly demanded product.
- Make sure your online inventory matches your inventory in-store if you have both options. Some customers may check inventory and come in to buy it personally. Disappointing them with an out of stock product isn’t the way to more sales.
Use SEO Optimization
There are thousands or even millions of e-commerce sites out there today. If you want to be found, you must rank within the search engines. If you rank beyond that first page, most people won’t find you, at least through Google.
SEO optimization is crucial and requires you to do some keyword research to find the words your audience searches for and then include them on your website.
Here are a few tips.
- Choose the top keywords your audience searches for and figure out how to strategically place them on your site. Don’t keyword stuff, Google recognizes that. Instead, use the words where they fit naturally in your text and even your image descriptions.
- Choose your website address carefully, including keywords. Sometimes just the keyword in your website address and/or name are enough to drive traffic to your site.
- Check your rankings often and see how you can improve your SEO to rank even higher.
Keep your Blog Updated
As an e-commerce store, you may think your blog isn’t important, but it is for two reasons. One, customers love to stay up-to-date on information about your store and/or the industry. If you show yourself as a leader in the industry, you’ll naturally increase your sales.
Two, it helps with SEO optimization. The search engines look for updated/new information that they can rank. The more often you post to your blog, the better chance you have of ranking high in the search engines.
Here are a few tips to try.
- Use your blog to include how-tos as they pertain to your product. This helps customers see how they can use your product and how they fit into their lives.
- Show a little behind the scenes action at your store. Let customers see the humans behind the scenes, giving your business a personality.
- Use your blog to promote products sparingly. Don’t over promote or it will seem too pushy. But every once in a while use it to showcase a product or share great news about your company.
Get Ahead of the Competition
Staying ahead of the competition is always a work in progress. It’s not a one-and-done type deal. You must be proactive about your website, blog, and inventory. Know what your customers want, and provide it fast. With the right steps, you can come out as a leader in the e-commerce sales, making a name for your business.