With the rise of the technological revolution, every brand has come to have an online shop. Buying and selling are now easier than ever before. You can sell whatever you can make, from clothes to jewelry to skin products: you name it. And, you can get anything you want. Everything is out there and can probably be delivered to your address in 4 to 5 business days!
If you’ve just gotten into eCommerce, you know how hard it can be to stay up to date with all the new trends and developments. Buzzwords get thrown at you, like tennis balls from an automatic machine, and if you can’t hit them back just in time, they will hit you in the face.
We understand your struggle, so we’re here to help keep your online business up to date and bring in loyal customers. We want it to grow and expand even more! So, here are the top 3 eCommerce trends every drop shipper should know about to make it big!
- Mobile Shopping
Mobile shopping is the lifeblood of eCommerce. Nothing beats the satisfaction of buying that book you’ve always wanted while sitting on the toilet and having it arrive at your doorstep the very next day! Almost every store on the planet, even big ones with franchises everywhere like Zara and Target, has mobile shopping options. People can swipe, click, and get exactly what they want!
Your business probably has a mobile store already. Still, for some reason, it’s not attracting customers enough or even seems to be turning them away. Here’s how you can fix it!
How Can You Get It Done?
Starting a mobile store may seem like a no-brainer, but if you’ve tried to build one, then you probably know it’s not that easy. Here are some tips to consider for making your mobile store faster, better, and more efficient!
- Let users create profiles
By letting users create an account to access your website, you can improve your mobile store (and your profits) tenfold! Customers having an account means that you can get access to their email addresses. Therefore, you will be able to send them catalogs, discounts, special offers and more, to keep them interested in your products. This is a fantastic and easy way to grow your business since it makes customers feel more involved and valued. It also prompts them to talk about your store to their friends and family, which is a great (and free) exposure for you.
- Make it touch-friendly
No, this isn’t a euphemism. Every smartphone has a touchscreen, so make your mobile store as easy to use with touch as possible. Studies have shown that changing the layout of your website to easier to use and view on a smartphone can increase customer satisfaction and loyalty, and therefore, your sales! Smartly made websites make customers feel like your business is legit and that you know what you’re doing. It will make them less doubtful to buy large amounts of products or even add some to their cart that looks too good to be true!
Here’s how you can do it:
- Make the buttons bigger! The buttons on your website should be a decent size so that the customer can find and tap on them with ease.
- Make the layout a single column and as scroll-friendly as possible.
- Keep the essential items in the areas where people can reach them.
- Make checking-out the easiest thing ever
Another great way to optimize your mobile store is to make checking-out super easy. It reduces the time in which the customers can self-doubt and turn back on their purchases. Here is where profiles become helpful once again. Since users can save their address on their profile, during checking-out, it auto-completes. Customers have to click: buy!
- Personalize, personalize, personalize!
Personalization is a very popular market trend in eCommerce that can keep customers happy and your revenue soar. To personalize your website means to give the customer agency, so they feel valued and respected. This keeps them loyal to your business.
How can you get it done?
- Send personalized emails and messages to customers, so they know about discounts, special offers, giveaways, and more.
- Include fun quizzes with which people can find their ideal product based on a simple set of multiple-choice questions.
- Give rewards to loyal customers so that they keep coming back.
- Green consumerism
Although this may be one of those terms you’ve heard of but don’t know much about, green consumerism is a great way to increase revenue. To sum up, our planet is heating up, and pretty much every young person is aware of it. Studies show that Gen Z people (meaning those born between the years 2000 and 2015) care a lot about doing their part to save the environment!
Young people are more willing to do business with a brand if they’re eco-friendly since this allows them to consume while still helping the cause.
How Can You Get It Done?
- Consider switching to reusable or degradable packaging.
- Go vegan! Make sure to offer some vegan, non-GMO, locally sourced products that are not tested on animals. Advertising this on your website will make your brand more appealing to the young public.
- Consider using sustainable materials to make your products, such as beeswax and compostable cardboard.
The Bottom Line
eCommerce can be fun, but it can also be highly competitive. If you want to stay on top of your game, you have to pay attention to the latest trends and follow those that will help you successfully expand your business. So do some research! Learn more about renewable energies, recycling, marketing, reward programs, and watch your business grow!