credit card processing for high risk businesses

Credit Card Processing for High-Risk Businesses

Having your business classified as high-risk can be nerve-wracking, but high-risk businesses are more common than you might think. In some cases, entire industries are cataloged as high-risk due to their clientele, products, or form of business. While there certainly are limitations that come with being classed as high risk, there’s more to this classification than many people know.

In this article, you’ll find an explanation of what constitutes a high-risk business, the different industries considered high-risk, and tips on choosing a merchant services provider when you are a high-risk business.

What Exactly Is a High-Risk Business, and What Factors Determine Your Risk Level?

High-risk businesses are those that banks and credit card processors believe have a higher chance of failing financially. Businesses are classified as high-risk by processors and financial institutions if they operate in industries that have high rates of chargebacks or are considered risky.

To determine if a business is high-risk, banks, credit card processors, and insurance companies consider a few indicators. A firm’s industry may be evaluated according to its degree of federal, state, or local regulation, the likelihood of default on loans or chargebacks, and the amount of competition in a firm’s local market.

Last but not least, a high-risk designation is based on the type of your business as well as the policies of the processing provider; for example, while one payment processor may declare your business as high-risk, another with a different high-risk category may not. Beware of companies that promise high acceptance rates for merchant accounts only to gouge you with high fees and processing rates later.

Payment processors often consider the following elements when determining if your business is high-risk:

  • Chargeback and fraud rates are one of the most common reasons banks and payment processors label a firm as high-risk. Merchant account providers, business insurance providers, and loan providers analyze your customer behavior patterns to see if you have a high chargeback rate.
  • If you are based outside of the U.S. but sell primarily to American customers, US financial institutions may view your native country’s relatively loose banking regulations as sufficient to label you as high-risk.
  • Pornography and drug paraphernalia, for example, can indicate unpredictable revenue streams coupled with questionable sales and marketing techniques.
  • If your company consistently accepts high-dollar purchases via credit cards, financial institutions may view your company as high-risk. The impact of this aspect is greatest for organizations that handle a large volume of B2B transactions.
  • Banks and payment processors will often classify you as high-risk if you have a low personal credit score.
    You won’t be able to provide your financial institution with a lengthy transaction history if your company is new.
  • You need a merchant account provider to calculate your chargeback ratio. You may be classified as high-risk if you do not complete enough monthly transactions to achieve an average score.
  • Due to many cancellations, certain industries, such as travel, gaming, and adult sites, are notorious for large chargebacks.

Why Is Risk Level Important?

Your level of risk can affect your business in a wide variety of ways, including difficulty securing a merchant account and stricter requirements. Here is a breakdown of how your risk level affects your business:

Higher account and processing fees: A high-risk merchant account is more expensive than a non-high-risk merchant account. You’ll pay extra for account and processing fees, and you’ll almost certainly be locked into long-term contracts with steep early termination penalties. Hefty processing charges are a terrible reality for high-risk businesses. Depending on the processor, you should expect to pay about twice as much as a comparable non-high-risk business with the same sales volume.

In addition, high-risk accounts must maintain a rolling reserve. Your account will usually be charged an early termination fee if you close it before the end of your contract period. Your contract may even contain a clause that increases the cost of breaching it if liquidated damages are involved.

Increased chargebacks: Your company’s high number of chargebacks will almost certainly contribute to your high-risk status. The normal chargeback threshold is 1%, meaning that if 1% or more of your transactions are ultimately charged back, your payment network will likely penalize you. You might be able to benefit by periodically asking your processor to review your processing history. Your high-risk status may be lifted if you demonstrate a strong track record of chargeback prevention.

As reported by the Federal Reserve Bank of Kansas City, merchants were only able to dispute 20% to 30% of fraud-related chargebacks in 2016, emphasizing the importance of using a payment gateway with strong fraud detection tools to minimize the damage fraud-related chargebacks can cause. Both Visa and Mastercard have seen an increase in fraud-related chargebacks each year since 2017, according to midigator.com data.

Stricter regulations: Organizations that operate in high-risk industries often have a larger number of compliance standards to meet. The regulations (such as OSHA guidelines) may be federal, state, or municipal and are frequently tied to high-risk business types.

Other considerations: Your payment processing options are limited as a high-risk business owner. You also have limited options for financing and insurance. You may have trouble getting a loan if you are a startup, have limited income or terrible credit, or work in an unstable industry. Contact online lenders who provide high-risk business loans, such as personal loans, invoice financing, short-term loans, asset-backed loans, and business credit cards.

Business insurance options differ based on your high-risk business classification. As some carriers may not be willing to offer you a fair deal, contacting business insurance agencies specializing in high-risk industries is a good idea. Buying general liability insurance out of pocket is also risky with chargeback-related fraud and volatile revenue sources, so you need to find a provider that offers general liability insurance at a reasonable price.

Furthermore, merchant account providers rarely scrutinize the sales and marketing methods of high-risk organizations, which can either be a blessing or a curse. Due to your business type’s public perception, you might face the idea that you are guilty by association, particularly if you’re offering controversial products or services.

The Benefits and Drawbacks of Using a High-Risk Merchant Account

High-risk merchant accounts have several downsides, but they also offer some advantages. The following are some good and bad aspects of high-risk businesses:

Pros

  • There are fewer restrictions on international transactions.
  • Recurring billing is available.
  • To reduce chargebacks and handle increased sales volumes, load balancing is used.
  • Various currencies are accepted.
  • No matter how bad your credit or money you owe, credit card transactions can still be processed.
  • Fraud protection is also enhanced.
  • A high-risk processor must be skilled in risk mitigation. Even though this comes at a premium, your company will still benefit from a high-risk, quality supplier.

Cons

  • An increase in processing fees
  • Potentially obligatory reserve account, potentially as much as 50% of monthly volume
  • Rolling reserves, which may be held for 180 days after an account has been closed.

Full List of High-Risk Business Types

The following is a complete list of business types that are traditionally marked as high-risk:

1-800-type chat sites for high-risk industries
Airlines or charter flights
All sexually-oriented or pornographic businesses
Antiques
Auctions
Average ticket sales are high.
Bankruptcy lawyers
Books and programs promising “instant riches”
Brokering
Brokers in automobiles
Casinos, gaming, or gambling
Cigarettes, e-cigarettes, and vape shops are all options.
Clubs, services, or travel agencies
Coaching for Life
Coins, collectible currencies, or autographed collectibles are all examples of collectibles.
Collection firms
Companies that provide extended warranties
Contracts for a year
Coupons or point-rewards schemes
Credit monitoring, counseling, and restoration services
Dealers with a Federal Firearms License (FFL)
Debit cards that are pre-paid
Downloads or uploads of music, movies, or software (i.e., copyrighted digital products)
Drug paraphernalia, cannabis, or CBD products are all prohibited.
eBay shops
eBooks (copyrighted material)
Electronics
Event ticket brokers (non-registered/unlicensed (i.e., Stub Hub-type merchants))
Finance brokers, financial advising, and loan modification services are all available.
Financial strategy, planning, or advice
Furniture retailers
Health or medical care schemes with discounts
How-To webpages (for example, “Learn How to Make Money on the Internet”)
Indirect financial advice (for example, “How to Save Money by Lowering Your Electric Bill”).
International merchants (from outside the United States) operating in the United States
International transportation, import/export, or freight transportation
Investment firms, investment strategies, or books
Lawyer referral services
Magazine subscriptions and sales
Marketing on multiple levels (MLM) sales techniques
Third-party processing and merchant factory (like vacation rental brokers or payment processors)
Modeling agencies or talent agencies
Non-US citizens conducting business in the US
Offshore corporation formation services
Organizations with a membership (contracts over 12 months)
Pawnshops
Poor-credit merchants
Prepaid phone cards
Property investment
Psychic and horoscope services
Rentals for vacations (unless the property is owned by the merchant)
Replica sunglasses, watches, handbags, wallets, and other accessories
Sales in several currencies
Sales of lingerie
Sales of vitamins and supplements (such as health supplements, diet pills, prescription pills, and pharmacy products)
Sales through mail or telephone
Self-defense items like mace, tasers, or pepper spray.
Self-hypnosis or hypnotist services
SEO solutions
Services exportation (non-US based)
Services for cashing checks
Services for debt collection
Services for debt consolidation
Services for telemarketing
Sites for social networking
Sports predicting or betting on odds
Stores such as Amazon, Yahoo, and Google
Sweepstakes or lotteries
Telecommunications
Telecommunications companies
Terminated Merchant File (TMF) or MATCH List merchants
Timeshares or advertising for timeshares
Tour companies
Vacation organizers
VoIP solutions
Weapons of any type, including firearms, knives, stun guns, and ammunition.
Websites for fantasy sports

Merchant Accounts with High Vs. Low Risk

If you want to register for credit card processing and a merchant account, you must determine whether you are a low-risk or high-risk merchant. Merchant account providers categorize businesses as either one or the other, but various indicators can distinguish between them.

Account for high-risk merchants

You may be considered high-risk due to your processing history, which includes chargebacks. Merchant account providers may add their own criteria to the list, but here are a few that identify high-risk companies:

  • $500 or more in credit card transactions
  • Doing business in countries with a high level of fraud.
  • Selling products that are considered high risk, such as cannabis or adult content.
  • History of poor credit
  • A high rate of chargebacks.

Accounts for low-risk merchants

Merchants must meet several criteria to qualify as low risk, including minimal revenue, few transactions, and few chargebacks and returns. Low-risk merchants also have the following characteristics:

  • Purchases with credit cards are limited to $500.
  • Chargebacks account for less than 0.9% of total transactions.
  • The majority of business is conducted in low-risk areas such as the United States, Europe, Japan, Canada, and Australia.
  • Investment returns are minimal.
  • Commodities, apparel, household goods, and baby items are considered low-risk industries.

Choosing a Merchant Services Provider When You Are Classed as High-Risk

It is never easy finding business services that are tailored to your specific needs, but it is considerably more difficult for high-risk businesses. You may have to pay higher fees and processing rates, but poor customer service and assistance shouldn’t be tolerated. There are companies on the market that provide high-quality service and fair prices to high-risk merchants, however your options are more limited than those of non-high-risk merchants.

The following features should be considered when choosing a high-risk credit card processor:

  • Quick assistance and great customer service: Any transaction that goes wrong on your website could lead to problems. When an issue arises, choose a service that provides proactive help. If your company operates in a specific industry, several industries, or a broad set of locations, you should find a credit card processor that can provide you with great customer service. You should be able to find industry and country support on the website.
  • Different payment scenarios: Your provider should be able to meet your complex business requirements by offering customized payment forms with different payment scenarios.
  • Make sure there are no hidden fees: Be aware of any fees before you commit. On the provider’s website, the monthly fee for high-risk credit card processing and merchant accounts should be clearly visible. In this case, a quick phone call or chat should resolve your concerns.
  • Modern technology: Your payment partner should be aware of payment trends and offer open APIs. Onboarding should be easy and take only a few days, not weeks. Pay attention to payment processors with outdated websites, frequent downtimes, and insufficient technical expertise to meet your business’ needs.
  • Fraud protection: In order to protect high-risk accounts from fraud, look for a merchant account with enhanced security features, such as chargeback prevention and multifactor authentication.
  • Reliability: You must also take into account onboarding and customization when choosing a high-risk merchant account. Your time and money are safeguarded by selecting a reliable provider.

Finding a Good Merchant Services Provider for High-Risk Businesses

Following are some recommendations to help you find the right merchant services provider for your business if you’ve been classified as a high-risk merchant or fear you could be one:

  • Check the processor’s list of permitted company types. A processor may be a high-risk specialist, but it may not serve all high-risk company types. Some providers might accept your type of business, but not all of them. For example cannabis merchants are not accepted by all high-risk providers.
  • Look for a processor that provides load balancing. Load balancing allows you to distribute your transactions among multiple merchant accounts linked to a single payment gateway. This has many advantages. As a starter, if one account fails you, you still have the others. Having numerous accounts also allows you to process more on a monthly basis, reducing your chargeback risk.
  • Since high-risk merchant account providers typically work with various payment processors, rates and fees can vary depending on which merchant account you are paired with. So, pay close attention to the rates you’ll be charged and be sure to understand any additional fees. Even if you are unlikely to be approved for interchange-plus pricing or a month-to-month contract, it never hurts to ask.

Avoiding Predatory Service Providers

There are many merchant services companies that claim to serve high-risk businesses but charge exorbitant rates and fees to have business owners looking to establish a merchant account quickly. While some providers may treat you well and offer reasonable prices to high-risk merchants, others may try to take advantage of you. As a result, you must follow the three suggestions below:

Take a look at the company’s online reputation: Find out what others are saying about the company online. You can bet that your experience with that firm will be similar to others’ experiences if the evaluations are mainly negative. It’s a good sign you should avoid the firm if you cannot find any reviews. Check consumer protection websites such as the Better Business Bureau (BBB) and Ripoff Report for feedback from merchants who have done business with the firm you are considering. Find out how the company handles dissatisfied customers. Failure to respond to complaints is a major red flag.

Check out the website of the company: Businesses are accepting online and digital payments more than ever before in the wake of the COVID pandemic. For these small businesses, payment processors need to make it easy to find products and services such as payment gateways and virtual terminals that simplify eCommerce operations on their websites. You may be committing yourself to a contract with many hidden terms if a company doesn’t say whether it offers features to help high-risk eCommerce businesses. Look for processor websites that provide clear, actionable information, indicating a business model centered on high-risk enterprises.

Read the company’s terms and conditions or merchant application: Although few suppliers provide sample contracts online, if you can obtain a copy of the company’s normal Terms & Conditions or Merchant Application, be sure to carefully review it. You will often find in the fine print of these contracts the myriad ways the firm can cheat you off. The less information you are able to uncover about the company’s future activities, the more reason you have to be concerned.

Conclusion

Being classified as a high-risk business isn’t ideal, but it’s not necessarily a death sentence either. While you will have less options when it comes to financing and securing a payment processor, there are some perks such as less scrutiny over your operations and fewer international restrictions for payments. When choosing a payment processor that works with high-risk business, make sure that they offer the features that you need. Furthermore, take the time to review their policies and terms to avoid falling for a predatory service provider.

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