7 Best Shopify Review Apps

Building trust with potential customers is crucial for sustained e-commerce success. A practical method to accomplish this is by displaying genuine customer reviews on your Shopify store. Reviews strengthen credibility and offer essential insights into your products, aiding other customers in making well-informed choices. Shopify supports this with a variety of review apps. This article will discuss the 7 top Shopify review apps that can greatly improve your store’s reputation and increase sales.

Why Do You Need Shopify Review Apps?

A review app may be optional for your Shopify store but can offer significant advantages. About 76.7% of consumers are more likely to purchase a product with reviews, demonstrating their influence on shopping choices. These apps showcase customer feedback, which can increase trust and enhance conversion rates.

Source: Power Reviews

Regarding search engine optimization (SEO), reviews contribute to better rankings by adding fresh user-generated content and indicating quality to search engines. Reviews that are schema-enabled can also show up in search results, potentially increasing organic traffic to your product pages.

Review apps foster user engagement through automatic review requests, Q&A sections, and support for rich media like photos and videos, which can benefit customer interaction and SEO. Although negative reviews might seem problematic, they actually give credibility to your store and provide valuable feedback for improvement.

Many review apps also include additional features such as referral incentives, loyalty programs, and the ability to import reviews from other platforms like Amazon, Google, and AliExpress.

Top 8 Shopify Review Apps

1. Loox

Loox is a popular Shopify review app that collects and displays customer photo reviews. It uses automated email requests to collect visual feedback, which helps build trust by presenting authentic customer experiences. Displaying these photo reviews can significantly improve your store’s credibility, which may encourage more visitors to purchase. Photo reviews are more personal and appear more genuine than text-only reviews. It is compatible with all themes, giving it an edge over competitors.

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Loox also offers many customization options, allowing you to integrate reviews into your branding effortlessly. Additionally, Loox offers excellent customer support 24/7 through email and live chat.

Key Features of Loox

Loox provides a variety of features, including:

• Discounts for Photos: You can motivate customers to leave a photo with their review by offering a discount on future orders.
• A Social Proof Widget: This feature informs new customers about reviews from existing customers, potentially boosting conversion rates.
• A Referral Program (additional cost): This enables you to set up offers like fixed-price or percentage discounts to encourage your customers to refer your store to their friends and family.
• Upsell: Use Loox to promote additional products during checkout.

Pricing of Loox

Loox offers three pricing plans tailored to different business needs. The Beginner plan costs $9.99 per month and includes essential features, making it suitable for smaller businesses or those just starting out. The Scale plan is available at $34.99 per month and comes with 300 review orders included.

The Unlimited plan, priced at $299.99 per month, provides significant value for enterprise brands by offering unlimited review request emails, referrals, and upsells, along with all the features of the Scale plan. The substantial price difference in the Unlimited plan reflects its extensive offerings designed to support large-scale operations.

2. Yotpo

Yotpo is a leading product review application that excels in collecting customer feedback for use across the buyer journey. The application automates the collection of customer reviews post-purchase and can capture images, Q&As, ratings, and videos. Thanks to a partnership with Google, Yotpo ensures that your reviews appear in search results, complete with SEO-friendly snippets and star ratings.

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Additionally, Yotpo integrates seamlessly with Shogun Page Builder, enabling you to easily place your reviews anywhere in your store using a drag-and-drop interface.

Key Features of Yotpo

Yotpo provides several essential features designed to enhance customer engagement and trust:

• Automated Review Requests: Yotpo sends automated emails to customers after a purchase, encouraging them to write reviews.
• Photo Reviews: Customers can add photos to their reviews, increasing authenticity and giving prospective buyers a real-life view of the products.
• Customization: The appearance of review widgets can be tailored to align with your store’s branding.
• Social Integration: Reviews can be shared on social platforms like Facebook and Instagram to increase visibility.
• Analytics: Yotpo offers detailed analytics that helps you analyze customer feedback and track the impact of reviews.

Pricing of Yotpo

Yotpo has designed its pricing structure to accommodate various business requirements. The offering starts with a “Free” plan, which includes basic features suitable for small businesses or startups. For those requiring more advanced capabilities, Yotpo offers a Starter plan at $15 per month and a Pro plan at $119 monthly.

Customers who opt for annual billing can benefit from a 25% discount. Additionally, the pricing is adjusted based on order volume, making it flexible enough to meet diverse customer needs.

3. Judge.me

Judge.me is a Shopify reviews app that offers various customizable features to enhance the review management process. It provides customizable email templates for review requests and widgets tailored to match your store’s theme, ensuring that the review process remains consistent with your brand while being cost-effective.

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The app allows you to schedule custom review request emails, share reviews on social media, and utilize app integrations to manage reviews from various sources. Additionally, it supports using coupons to encourage reviews, offers support in 34 languages, and provides 24/7 customer support. However, it has limited integrations with CRM systems.

Another significant aspect of Judge.me is its customization options that allow you to align the appearance of your review widgets with your store’s branding. The effectiveness of Judge.me is highlighted by its perfect 5.0-star rating from over 27,000 reviews on the Shopify app store, underscoring its popularity and user satisfaction.

Key Features of Judge.me

Judge.me offers many exciting features like:

• Automated Review Requests: Deploy automated emails to customers encouraging them to leave reviews, streamlining the feedback collection process.
• Unlimited Reviews: Even with the free plan, you can gather and showcase endless customer reviews.
• Media-Enhanced Reviews: Enable customers to enrich their reviews with photos and videos, providing a more comprehensive user perspective.
• SEO Enhancement with Rich Snippets: Integrate star ratings in Google search results to enhance visibility and search engine optimization.
• Tailored Customization: This option offers complete flexibility in customizing review widgets and emails to align perfectly with your brand’s aesthetic and communication style.

Pricing of Judge.me

Judge.me offers a range of pricing options designed to accommodate businesses of various sizes. It includes a Forever Free plan with basic features ideal for those just beginning their business journey.

For those seeking more advanced features, Judge.me also provides an Awesome plan priced at $15 per month, offering additional functionalities to improve your store’s capabilities further.

4. Fera

Fera is a versatile review app that stands out by enabling the collection of both product and store reviews. This dual functionality is not commonly found in other review apps and is particularly beneficial from a marketing standpoint. Fera not only automates the process of soliciting reviews through customizable emails but also offers incentives like loyalty points, cash back, and discounts to encourage customer participation.

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The app allows users to seamlessly import existing reviews from platforms like Facebook and Google, enhancing the store’s credibility. Additional features include badges for verified shoppers, straightforward content moderation, and the ability for paid customizations to tailor the experience further. To optimize review collection, Fera enables the setup of auto-request emails that can include incentives such as discount codes, further motivating customers to provide feedback.

Key Features of Fera

The app is easy to use and includes several useful features aimed at increasing customer engagement and trust:

• Media-Rich Reviews: Customers can add photos or videos to their reviews. Each subscription plan has a specific amount of storage for these media files, allowing for more detailed reviews.
• Overall Rating Feature: You can display an aggregated rating in various sections of your site, such as on individual pages or in the footer. This rating is based on all the reviews you have received.
• Comprehensive Review Display: This feature lets you display all customer feedback on your store, including reviews from your site and external platforms like Facebook and Google.
• Group Reviews: For stores selling similar products, the app provides a function to group these items. This allows for displaying collective reviews for all products in a group on each product page.

Pricing of Fera

Fera offers a variety of pricing plans tailored to different business needs. The Free plan allows for importing unlimited reviews and sending up to 10 review requests per month. It also includes support for photos and videos. The Startup plan, at $9 per month, includes 100 monthly review requests, customizations, and unlimited integrations.

The Small plan costs $29 monthly for larger businesses and supports up to 1,000 review requests and three users. Lastly, the Medium plan is priced at $99 per month and includes advanced customization options, allows for up to 10,000 review requests per month and accommodates five users.

5. Trustoo

Trustoo’s user base of over 40,000 and more than 3,500 positive reviews make it a leading choice for managing a dropshipping business on Shopify. This review app is designed to boost revenue by leveraging a robust customer feedback system. Additionally, Trustoo includes features that help optimize SEO, enhance organic traffic, and build a base of loyal customers. The app simplifies the process of showcasing reviews through attractive widgets and supports the automatic translation of reviews into multiple languages.

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It also allows for the import of an unlimited number of product reviews, which can handle up to 50 items at a time, and facilitates sending automatic review request emails. Furthermore, Trustoo enables sharing reviews across popular social media platforms such as X (formerly known as Twitter), Facebook, and Instagram.

Key Features of Trustoo

• Review Collection and Display: Trustoo enables the collection of customer reviews, including images and videos, which you can showcase on product or collection pages, or through pop-ups. It also provides customizable widgets to align with your brand’s visual identity.
• Multi-Platform Review Importing: Trustoo allows you to import reviews from major platforms such as AliExpress and Amazon. This feature is especially beneficial for dropshipping businesses.
• Automated Review Requests: Trustoo automates sending review request emails to customers once an order is fulfilled. It also allows you to offer incentives, like discounts, to encourage customer feedback.
• Multi-Language Support: Trustoo offers automatic translation of reviews, making it adaptable for international business operations.
• SEO and Social Sharing: The app integrates with Google Snippets to enhance your site’s search engine optimization and enables the sharing of reviews on social media platforms like Facebook and Instagram, helping to increase your brand’s visibility.

Pricing of Trustoo

Trustoo provides a range of pricing plans tailored to suit various business sizes and needs. A free plan includes basic features perfect for small businesses or startups. For those requiring more advanced capabilities, Trustoo offers a Basic plan at $9.99 per month.

Larger brands can opt for the Growth plan, priced at $19.99 monthly. This plan’s major benefit is that it includes 600 review requests, significantly more than the 150 provided in the Basic plan. Additionally, for an extra $9.99, businesses can handle 200 additional orders.

6. Ryviu

Ryviu is a competent Shopify review app that is powerful in enhancing search engine visibility with its Google Rich Snippets & SEO feature. This feature allows your review scores to appear directly linked to your product pages on Google search results. The app isn’t built directly into the Shopify platform but operates from an easy-to-use external site. The setup process is straightforward, providing step-by-step guidance.

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The app also engages customers post-purchase by sending emails encouraging them to leave reviews. Among its various functionalities, Ryviu offers a Questions & Answers widget and allows for the importation of reviews from marketplaces such as AliExpress, Amazon, and Etsy, as well as from CSV files. Additionally, it supports photo review storage, enhancing the credibility and appeal of user-generated content on your site.

Key Features of Ryviu

Ryviu is a dynamic product review app that helps build trust and increase sales for eCommerce platforms, including Shopify. Here are some of its key features:

• Review Import: Ryviu enables you to import reviews from various sources, such as AliExpress, Amazon, Etsy, and CSV files. This functionality simplifies filling your product pages with genuine customer feedback.
• Customizable Review Display: The app offers flexible review widgets that can be added to different sections of your store, such as product pages, pop-ups, and featured review sidebars. You can modify the layout, color, and style to fit your store’s branding.
• Q&A Feature: Ryviu includes a Q&A section where customers can ask product-related questions, and store owners can respond. This feature helps resolve customer queries and boosts buyer confidence.
• SEO and Google Rich Snippets: Ryviu supports integration with Google Rich Snippets, which can help your reviews appear in search results and enhance your site’s search engine optimization, leading to increased organic traffic.

Pricing of Ryviu

Ryviu’s pricing structure is designed to accommodate various needs with its various plans. The free version allows access to a product review widget and enables users to import up to 20 reviews for 50 different products, though it restricts imports to AliExpress only.

For users needing more functionality, Ryviu offers several paid subscriptions: the Basic plan, which costs $6.99 per month; the Advanced plan, which costs $9.99 monthly; and the Unlimited plan, which costs $19.99. These plans expand the number of reviews, email request functions, widgets, and import sources available.

Additionally, Ryviu enhances user experience by providing a live chat manned by a professional team, a Q&A widget that fosters customer engagement, and features that optimize both sales and SEO, making it a comprehensive tool for managing e-commerce reviews.

7. Opinew

Opinew has established itself as a proficient review management tool, achieving an impressive 4.8-star rating from over 1,500 app store reviews. Designed specifically for Shopify, Opinew enhances how businesses manage reviews, streamline request processes, and present information. It offers a user-friendly design and a plethora of features that improve functionality.

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Some advantages include the ability to easily customize the appearance of review widgets and star ratings. Users can also import reviews from platforms like AliExpress, Amazon, and eBay or transfer existing reviews from CSV files.

The tool allows for setting up and dispatching email requests for current and past orders. Additionally, Opinew integrates with various services such as Google Shopping, GemPages, and Klaviyo and supports SEO enhancement through rich snippets.

Key Features of Opinew

Opinew is a Shopify review app that helps e-commerce businesses efficiently collect, manage, and showcase product reviews. Its main features include:

• Automated Review Requests: This function allows you to send review requests through email and SMS. The app works with platforms like Klaviyo and Omnisend to create customized review collection processes.
• Review Import: Opinew enables the importation of reviews from major platforms such as Amazon, AliExpress, and eBay, which is particularly useful for businesses operating on multiple platforms.
• Customizable Widgets: The app provides various widget options for displaying reviews, like carousels and star ratings. You can adjust these widgets to align with your store’s design.
• Photo and Video Reviews: Customers can add photos and videos to their reviews, enhancing the authenticity and impact of the content users generate on your website.
• Smart Reviews: This functionality automatically showcases top-rated reviews, which can help increase customer trust and improve conversion rates.

Pricing of Opinew

Opinew provides a Free plan that includes 50 email review requests, an excellent option for testing the app to determine if it meets your business needs. Opinew offers premium plans for more advanced requirements, including additional features and capabilities at competitive prices. The Starter plan is $19 monthly, including 500 imports and 100 review requests.

The Growth plan, priced at $89 per month, offers advanced review collection capabilities and SMS services. Additionally, the “Advanced” plan, costing $199 per month, includes further integrations and automatic synchronization of imports.

How to Add Reviews to Your Shopify Store

Adding customer reviews to your Shopify store can enhance credibility and encourage more sales. However, Shopify does not have a built-in feature for this, so you’ll need to use a third-party app.

Below is a detailed guide on how to integrate customer reviews into your Shopify store:

• Choose and Install a Review App:

Access the Apps section from your Shopify admin dashboard and click on the Shopify App Store. Select a review app that suits your needs, considering features like customization options, photo reviews, and automatic review requests.

After choosing an app, click the ‘Add App’ button to install it. Grant the app the necessary permissions to interact with your store’s data.

• Set Up and Customize the App:

After installing the app, follow the provided setup instructions. Configure essential settings such as email notifications for review requests, moderation rules, and display options for the reviews.

Many apps offer customization options to align with your store’s branding, such as altering the color scheme, layout, and size of the review widgets.

• Add Reviews to Product Pages:

Navigate to Online Store > Themes in your Shopify dashboard and click ‘Customize’ on your active theme. Select the product page template in the theme editor and click the “Add Section” button.

Then, select the review widget from the Apps section. Position the desired review block on your product page and click ‘Save’ to apply the changes.

• Encourage Customers to Leave Reviews:

Utilize automated post-purchase emails to invite customers to leave reviews. Apps like Judge.me can automate this process. Consider offering incentives like discounts or loyalty points to motivate customers to write reviews.

• Manage and Moderate Reviews:

Monitor new submissions regularly through your review app. Respond to positive and negative reviews to demonstrate responsiveness and build customer trust.

Depending on your chosen app, you can also moderate reviews by removing inappropriate comments or marking spam.

Conclusion

Integrating a review app into your Shopify store can significantly enhance your e-commerce strategy. Customer reviews build trust, influence purchasing decisions, and improve search engine rankings. The eight review apps discussed are Loox, Yotpo, Judge, me, Fera, Trustoo, Ryviu, and Opinew. They offer various features tailored to business needs, from automated review requests to SEO optimization and social proof.

By carefully selecting and customizing a review app, you can effectively showcase customer feedback, boost credibility, and drive more sales, ultimately contributing to the long-term success of your online store.

Frequently Asked Questions