The rewards app Fetch and Albertsons Media Collective, the retail media branch of Albertsons Companies, Inc., have launched their first retail media network collaboration. Through this relationship, Albertsons Media Collective can expand its range of services, providing consumer packaged goods manufacturers with additional avenues to increase sales that are unique to this store.

Brands can now include Fetch in their marketing strategies alongside their existing commitments with Albertsons Media Collective. This integration will allow them to target customers more effectively and efficiently through Fetch as part of their comprehensive marketing efforts.

Key Takeaways

• First RMN Partnership for Fetch: Fetch has partnered with Albertsons Media Collective to launch their inaugural retail media network partnership. This collaboration provides consumer packaged goods (CPG) brands with fresh opportunities to increase sales via customized marketing campaigns.
• Integration with Marketing Strategies: Brands can now integrate Fetch Points into their marketing efforts with Albertsons Media Collective, enhancing customer engagement during key stages of the shopping journey.
• Data-Driven Insights and Technology: Fetch leverages AI and consumer purchase data to optimize advertising spend and provide insights, processing $180 billion in transactions annually by 2024.
• Enhanced Loyalty and Shopper Experience: The partnership enhances Albertsons’ loyalty programs by allowing customers to earn rewards effortlessly, benefiting both in-store and online shoppers.

Fetch and Albertsons Media Collective Partner to Enhance Retail Media and Consumer Engagement

The rewards app Fetch, based in Madison, has teamed up with Albertsons Media Collective, the media division of Albertsons Companies Inc., among the largest grocery and drugstore chains in the U.S. According to a press release, this collaboration aims to help consumer packaged goods (CPG) brands increase their sales in Albertsons stores while also expanding the services Albertsons offers.

The Fetch app integrates with Albertsons Media Collective, providing CPGs an additional method to connect with shoppers before and during decision-making. Brands now have the option to integrate Fetch Points with their current engagements with Albertsons Media Collective. This integration enables brands to reach customers through the rewards app, complementing their comprehensive marketing strategies.

By the end of 2024, Fetch’s ecosystem will process $180 billion in transactions annually. It utilizes artificial intelligence and machine learning to distribute advertising spending based on verified consumer purchase data. Fetch gains deep insights into consumer purchasing habits, powered by over 5 billion receipts submitted by users, earning them $1 billion in Fetch Points. These points motivate consumers to try new products, increase purchases, and sustain brand relationships.

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Robin Wheeler, Chief Revenue Officer at Fetch, stated that as retail media networks seek to increase revenue and better support their shoppers, they are broadening successful programs already recognized and trusted by leading partners. Fetch aims to enhance existing RMN frameworks, simplifying the process of engaging consumers for life through the benefits of Fetch Points.

Chris Placencia, Senior Client Success Director at Albertsons Media Collective, shared that teaming up with Fetch improves their loyalty program. It allows customers to earn extra rewards on purchases without changing a consumer’s usual shopping experience. This collaboration builds on their existing platform, giving shoppers more opportunities to benefit from every in-store or online transaction.

Mondelēz International has initiated using Fetch’s RMN integration with Albertsons Media Collective to promote its prominent brands, such as Triscuit, Ritz Crackers, and Wheat Thins. This partnership allows Mondelēz International to direct consumers to Albertsons stores by offering targeted, purchase-related incentives through the app. These promotions attract new customers, boost sales, and strengthen retailer-specific brand loyalty.

Anne Martin, the director of shopper marketing at Mondelēz International, based in Chicago, emphasized that modern consumers demand personalized and relevant interactions from brands they like, and innovation is essential to fulfilling these expectations. The partnership with Albertsons and Fetch provides a new way to engage consumers across their shopping experience while building loyalty with a long-term vision, effectively strengthening their ties with customers and supporting business expansion.

Albertsons Media Collective, the retail media branch of Albertsons Cos., reaches consumers in over 2,200 locations across 34 states and the District of Columbia. Based in Boise, Idaho, Albertsons runs 2,269 retail stores, 1,725 pharmacies across 34 states, 403 associated fuel centers, 22 distribution centers, and 19 manufacturing facilities. The company operates under over 20 banners and is ranked No. 9 on The PG 100, Progressive Grocer’s 2024 list of North America’s top food and consumables retailers. Progressive Grocer has also recognized Albertsons as one of its Retailers of the Century.

About Albertsons

Founded in 1939 by Joe Albertson in Boise, Idaho, Albertsons Companies, Inc. has expanded to become one of the major food and drug retailers in the United States. With more than 2,200 stores across 34 states and the District of Columbia, the company operates under several recognized banners such as Albertsons, Safeway, Jewel-Osco, Vons, Acme, Shaw’s, Randalls, Tom Thumb, Pavilions, United Supermarkets, Haggen, Star Market, Kings Food Markets, Carrs, and Balducci’s Food Lovers Market.

In addition to its retail operations, Albertsons supports its stores with 22 distribution centers and 19 manufacturing plants, ensuring efficient supply chain management and product availability. The company’s omnichannel approach and commitment to innovation aim to make shopping more convenient for customers, contributing to its sustainable growth.

About Fetch

Fetch, established in 2013 and headquartered in Madison, Wisconsin, is a mobile shopping platform that enables users to earn rewards by scanning their receipts. The app recognizes receipts from various retailers, including grocery stores, drugstores, and restaurants, allowing users to accumulate points redeemable for gift cards and other rewards.

For brand partners, Fetch offers insights into consumer shopping habits, providing a comprehensive view of purchasing behaviors. This data enables brands to engage with customers more effectively and tailor their marketing strategies. As of 2021, Fetch reported an annual revenue of $102 million and had secured $325.3 million in total funding.

Conclusion

The partnership between Fetch and Albertsons Media Collective highlights a growing trend in leveraging retail media networks to enhance consumer engagement and brand loyalty. Combining Fetch’s data-driven approach with Albertsons’ established retail presence, this collaboration offers consumer packaged goods brands a powerful way to connect with shoppers more effectively.

The integration supports innovative marketing strategies and enriches the shopping experience by providing added rewards and incentives for customers. As both companies evolve, this partnership sets a foundation for mutually beneficial growth and customer-centric innovation in the retail and rewards sectors.