small business saturday

When Is Small Business Saturday 2023: Strategies to Prepare Your Small Business

Posted: February 10, 2023 | Updated:

Small Business Saturday is an annual shopping event that is typically on the first Saturday of November. It’s a day dedicated to supporting small businesses and local shops. Small Business Saturday has grown into an international movement, with more than 700 independent communities coming together to support local businesses in their area.

Small Business Saturday isn’t just another marketing gimmick or sales gimmick. It’s an opportunity. It’s a perfect time and opportunity to introduce your business to potential customers, especially if you have been operating as a local business.

Small Business Saturday gives you a great chance to show your potential customers who you are, what you do, and why they should support you by shopping at your store. Read on for five ways to help you prepare for Small Business Saturday, so your business can welcome customers from all over with open arms!

When is Small Business Saturday 2023?

First, let’s chat about when Small Business Saturday falls. This year, the event will fall on November 25th, but remember that the date can vary from year to year. So you’ll want to make sure you mark your calendars for this year! There are many reasons that you should get ready for this event now.

When it comes to smaller enterprises, even a little bit of exposure may go a long way. Small Business Saturday is the best opportunity you’ll have all year to showcase your own small business as well as the others in your town.

In the United States, the Saturday following Thanksgiving is designated as “Small Business Saturday,” which is an event that takes place annually. After the worldwide recession of 2010, American Express was one of the first companies to pioneer this practice, which is now widely used throughout the United States and the rest of the world.

This way, you’ll have time to prepare and promote your strategy. Otherwise, you might not have enough time to get everything together before the big day. And because Small Business Saturday is just around the corner, you will want to ensure that you’re prepared. You don’t want to wait until the last minute to start promoting your event.

Strategies to Prepare Your Small Business

Make sure your social media presence is on point

good quality content for social media

First and foremost, you’ll want to ensure that your social media presence is on point. This includes your posts, images, and overall social media presence. You want to make sure that your posts are consistent with your business and that they are also appropriate for your audience. Now, you don’t have to post on social media every day.

Limit your posts to once a week or every two weeks. This way, your posts will be consistent but not overwhelming to your audience or followers. You can also use images to your advantage. Not only do images help engage your audience and customers, but they’re also essential for posting on social media.

Host an exclusive sale for Small Business Saturday

sales selling commerce cost marketing retail sell concept
Sales Selling Commerce Cost Marketing Retail Sell Concept

If you’re hosting an exclusive sale for Small Business Saturday, you will want to ensure that you advertise this sale on your social media pages and other marketing outlets. Ensure you also include start and end dates to avoid customer confusion.

If you have a brick-and-mortar store, consider putting up signs inside your store to promote your exclusive sale. Make sure that your signs are clear and concise. You can also create a page on your website to host your exclusive sale. This way, potential customers can learn more about the sale and even sign up for an email list to get additional information about the sale.

Create a printable shopping list

master card match list

You can create a printable shopping list to entice your customers to shop at your store. This shopping list will include products or items you sell at your store. You can post this list on your social media pages or your website.

The great thing about a printable shopping list is that it can apply to any business, regardless of industry. It can be used for small businesses, major brands, and everything. You can even make the shopping list interactive.

You can ask customers to check off which items they’d like to purchase. Or you can ask them to comment on what they’d like to purchase. This will help you gauge what your customers are interested in purchasing at your store.

Offer free delivery or handling for Small Business Saturday

You can offer free delivery or handle on Small Business Saturday if you want to entice customers to shop at your store. This is an excellent way to show customers that you care about their purchases and overall shopping experience.

You can also consider offering free delivery to customers who spend a certain amount of money or who purchase certain items. Or you can offer free delivery on certain items at your store.

Free delivery or handling is a great way to entice customers to shop at your store. They’ll know that you care about their shopping experience and want to make it as easy as possible.

Get creative with your marketing and advertising

Now, when it comes to getting creative with your marketing and advertising, you can do various things. You can write blog posts about why you Shop Small or support Small Business Saturday. You can also consider sharing stories from your customers. You can also write and publish customer reviews.

Don’t just write reviews from customers who love your products and services; also, get customer feedback from less than satisfied people. By getting creative with your marketing, you’ll be able to engage your audience in a new way and show that you care about your customers.

Create a Small Business Saturday sale

Last but not least, you can create a Small Business Saturday sale. You can decide how long your sale will last. It may last through the entire month of November. This way, customers know you’re hosting an ongoing sale throughout the month. You can also consider offering free shipping on all orders for a duration of time.

This is another great way to entice customers to shop at your store and to support small businesses. You can also consider offering a percentage off certain items at your store. You can even consider hosting a contest where customers can win discounts or free items.

Conclusion

Now that you have an idea of what Small Business Saturday is, you can prepare for when it rolls around again, and give yourself ample time to implement your marketing strategy. Later this year will be an an excellent opportunity to attract new customers and get your brand name out there.

You can do this by providing amazing deals and discounts, hosting events in-store, or even offering free delivery on purchases. It is never a bad time to prepare for Small Business Saturday. If you follow these tips, your business will be thoroughly prepared for the upcoming shopping event.

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