Walmart recently announced that customers who join Walmart+ would receive $9.95 in cashback that may be used towards the cost of their next online purchase with the retailer.
Walmart+ offers the incentive coinciding with the day that Amazon’s Whole Foods delivery service from began charging $9.95 for delivery, according to the company.
Customers who signed up for a Walmart+ and paid the yearly membership fee of $98 received a $9.95 credit toward their purchase. In addition to no-cost grocery delivery from local supermarkets at in-person rates, unlimited free shipping, and reduced costs on prescriptions and gas, the membership also includes other benefits such as a rewards program.
According to an exclusive poll of more than 15,500 U.S. consumers conducted between November 11, 2020, and April 1, 2021, Walmart+ was able to re-engage members who had left following the initial free trial period earlier this year.
As the holiday season gets into full swing and more customers seek early purchases as a result of supply chain bottlenecks, Walmart plans to extend its delivery hours through 10 p.m. to accommodate demand. The retailing behemoth has also increased the locations that offer alcohol delivery and pickup to 1500 from 3000 previously.
An SVP at Walmart, Tom Ward, recently stated in a recent Walmart blog post that buyers would also receive extended delivery timeframes for local deliveries and the ability to have larger items delivered, such as TV’s and artificial Christmas trees.
As Ward explained in the essay, “Ultimately, we’re providing customers with more… greater time, greater availability, and greater selection – so that they can spend their time on what they want – greater celebration, greater joy, and greater opportunities to live better lives.”
Is it worthwhile to become a member?
During the epidemic, online grocery shopping and curbside pickup have seen significant increases since many people prefer to avoid going to the store in person. In response to the ongoing need for a safe alternative to in-person grocery shopping, additional offers and services have been developed, including Walmart+, a subscription option for Walmart customers. Among other benefits, the subscription provides free delivery on orders of $35 or more, and it takes the place of Delivery Unlimited.
For some consumers, Walmart+, like many other subscription services, can be a good deal, but it is not the best option for everyone.
Is Walmart+ a good fit for you and your family? Continue reading to find out how it works and what benefits it can give.
The Walmart+ program’s operation
When you sign up for Walmart+, you’ll receive unlimited delivery on orders of $35 or more in eligible areas. In order to sign up for the membership online, you must provide your address (in order to check availability in your area) as well as your Walmart account information (if you do not already have one). After that, you’ll be able to select a plan, and your 15-day free trial will begin immediately after that.
Please keep in mind that eligibility appears to be relatively limited at this moment. It is still possible to sign up even if your area is not currently qualified for unlimited free delivery; however, the primary benefit of the membership will not be available to you. Walmart+ comes with a number of additional benefits, but they are insufficient to justify the additional premium.
Depending on whether your neighborhood qualifies, you can place online orders for groceries, electronics, and other items for pickup or delivery using the Walmart app once your subscription is active. Simply add items to your shopping basket, select a one-hour pickup window, and your order will be delivered or picked up when it is scheduled.
What other advantages does Walmart+ have to offer?
Along with unlimited free delivery and one-hour service windows, Walmart+ members can save 5 cents per gallon at partner gas stations, such as Murphy USA and Murphy Express, as well as at Walmart stores nationwide. Customers shopping in-store can also take advantage of Scan & Go, which allows them to scan things on their phone and check out on their own using Walmart Pay, rather than having to go through a cashier.
A Walmart+ branded credit card is also said to be in the pipeline, according to some reports. Capital One Walmart Rewards® Mastercard® currently offers 5 percent cash back on purchases made on Walmart.com (including grocery pickup and delivery orders), 5 percent cash back on in-store purchases made using Walmart Pay for the first 12 months (2 percent after that), 2 percent cash back on dining, travel, and gift cards purchased at Walmart and 1 percent cash back on all other purchases (including gas stations).
For the first 12 months after approval, the card also offers rewards that are only available to Walmart+ members, such as • 5 percent cash back on Free Unlimited Delivery orders; • 5 percent cash back on in-store purchases made by scanning the card with Scan and Go in the Walmart app; and • 2 percent cashback on fuel purchases at Walmart and Murphy USA fuel stations, on top of the $0.05 fuel discount that comes with a Walmart+ membership.
What is the difference between Walmart+ and Amazon Prime?
Overall, Amazon Prime is a better value than Walmart+, despite the fact that the subscription is more expensive — $119 per year compared to $98 per year for Walmart+. You may be able to get more bang for your buck with Amazon if you take advantage of the several benefits that come with Prime membership, which include video streaming, free eBooks, and unlimited photo storage.
Furthermore, while Prime members must also meet the $35 requirement to receive free delivery on Amazon Fresh and Whole Foods orders, same-day and two-day delivery on standard Prime orders are included at no additional cost, and some shelf-stable food items are included as well.
Should you become a member of Walmart+?
If you currently buy at Walmart on a regular basis, the new subscription service may make your grocery shopping experience even more convenient for you. In the case of a grocery store, for example, if you frequently utilize the curbside pickup option because it’s convenient and free, you may find it more convenient to have your groceries delivered directly to your door – especially now that you won’t have to pay a high delivery fee.
Walmart+ is probably not the greatest option for you if you’re looking for additional bonuses on top of free delivery. While the gas savings and the additional in-store shopping convenience provided by Scan & Go are welcome additions, they pale in comparison to the benefits provided by the competitors. To make things even more complicated, free delivery is only accessible in certain places, and so far, those areas are pretty limited.
At the same time, it’s a good bet that Walmart will continue to improve its subscription service in the years to come. It could make sense to hold off on signing up for Walmart+ until we know what further incentives will be offered in the coming months. However, if you’d want to test it out right away, you can take advantage of a 15-day free trial period that comes with the membership to see if it’s the right fit for you before making a decision.