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How To Sell On Amazon In 2021: Selling on Amazon Guide

September 2, 2021

Everyone knows Amazon. Most people have bought something through this application or web page. Everyone knows that you can buy almost everything, and you can do it from the palm of your hand through your phone. Also, there is something that not everybody is familiar with: you can sell on Amazon. You do not need to be a company or a factory to be able to do it. 

There are many things you need to know before selling on Amazon, and we are going to go over most of them here in this article; and also, you will learn a couple of tricks that will help you boost your sales, and so your earnings. 

First, I will explain to you the reasons to sell on Amazon, and then I will talk about the “myths” about selling through it. Also, we will go over the term FBA (fulfilled by Amazon) and the steps needed to become a seller. We are going to close with five tips to be a successful seller. 

Why Sell On Amazon 

There are many reasons why. First of all, as you may already know, they are the most prominent channel for online shopping. You can buy all sorts of things, and over 1.9 million people/companies are selling products. People trust Amazon, so no matter how much competition there is, you will probably have earnings. There are so many people, which means that there are all sorts of interests. 

As stated above, Amazon is a trusted platform. People prefer to buy from Amazon rather than from another webpage. This means that if your company doesn’t have a built reputation or is not a known brand, Amazon will help you. They will give you a brand image due to your sales there. People can trust your brand due to your presence on Amazon. Also, you can reach far more people than you never thought you could.

Another reason to sell on Amazon is that 150 million Prime subscribers spend on average around $1,400 per year. However, if your customer base is not in the United States, you might not see the full potential and not make the most out of it. 

Also, the fees you pay to sell are pretty low. You only have to pay $39.99 for the whole month to have an Amazon Pro Merchant account and a small percentage of your sales. You might think that almost $40 per month is not cheap, but it is. You can sell whatever you want, no matter whether these are pencils or car engines. 

Finally, knowing that the system works is a huge advantage. Just for you to know, 51% of Amazon sellers make over $100,000 in a year. Even more interesting, 0.3% of sellers make over $100 million, which might seem close to nothing, but it is a lot of money considering that it comes only from one platform. 

Myths about selling on Amazon

There are some myths about selling on Amazon, as there are many things. Many people state that Amazon is too crowded, and it is true, but there is always room for more. And there is always someone that will choose your product over another.

Another myth says that it is hard to sell in a marketplace because people have to find you on their own, but the reality is that if you make a decent number of sales, you can start building some positive reviews, and that will give enough boost to be found. 

Also, you can pay less attention to your store since you are more focused on Amazon, but you should never forget that you cannot depend on only one platform or sale channel. 

Fulfilled By Amazon (FBA)

When Amazon fulfills a seller, it means that the platform takes care of the inventory and shipping. By doing this, your products will reach even more customers, and the shipping times will be better since it is Amazon that takes care of them. However, the service is not free. They will charge you more fees, which is not bad because you will probably have more sales. Also, Amazon has some guidelines that you will have to follow if you are not FBA. 

8 Steps to become an Amazon seller

There are several steps to be a seller on Amazon. However, they are simple, and you don’t need to be an expert. The steps are the following: 

  • Figure out what products you want to sell. 
  • The products you sell have to meet the requirements. There are some restrictions, like weapons or hoverboards, but other than that, you can sell pretty much everything. 
  • Create a seller account. With a professional seller account, you only have to pay $39.99 each month.
  • You will need to be cleared or approved in a specific category. However, not all categories need approval. To be approved, you need to satisfy the requirements for each category.
  • You will also need to link your Amazon professional account to your Shopify account. 
  • Products have to be listed. Through the Shopify application, you will create listings that will appear on your Amazon account. 
  • Inventory Management is the next step. To be successful, you will need to maintain a certain level of availability on your products, at least for your direct customers. 
  • Promotion. The essential step if you want to be successful. There are many ways to promote products, so be alert and start promoting! 

Tips to be Successful on Amazon

First of all, you will need to consider your Amazon store the same way you do with the actual store. You need to help your products to sell. They are not going to sell by themselves. It would be best if you were on top of things. Also, you will need to get some positive reviews fast, so go above and beyond to get those. 

Registering yourself as a professional seller will also boost your sales. You can also add as many products as you want. Finally, you should also pay for Amazon ads. These ads will give you the presence you need for your products to be shown and sell them more easily. 


To sum up, Amazon is a great platform to sell and buy, and if you are willing to give it enough time and money, you could make a living out of it. You could be a professional seller if you put the time it needs. It is a great platform, and it has the potential to give a job to anyone in the world.

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