Everyone sells their products on eBay, from giant corporations to small businesses. Selling on eBay can be exciting, but it can also be quite intimidating if you’re starting and don’t know the first thing about the website or how to make your products pop. That’s why we bring you the ten most well-kept secrets that sellers on eBay hold dear to sell their products and make them pop! Make sure to follow these tips closely if you want to become a top seller and make it big!
Without further ado, here are the top 10 things you should know before selling on eBay.
- Get Inside The Mind Of A Customer
If you want to sell, you need to think not like a seller but as a buyer. Pretend you’re a customer thinking of buying the kind of products you sell. Go on the website as a casual shopper and see which products are already listed. Once you’re there, you can begin noticing patterns: which sellers have the most enticing photos? What makes them incite? What’s the average price at which your products are sold on eBay?
By knowing these critical pieces of information, you can make your listings as enticing as possible to potential consumers, as you know what they like and what drives them to make the purchase.
- Know Your Enemy As You Know Yourself
This is an adage that remains to be true. eBay is a very competitive platform since there are so many people on it. If you want to be a top competitor, you need to know how your adversaries think.
Use the top-selling feature to see which products pop off on eBay. Also, study the product listings and take notes on what you think makes them so marketable. Do they name their products something in particular? What kind of photos do they use? What are their product descriptions like? These are the key aspects you need to know to be a top seller on eBay.
- Know Your Fees
eBay itself isn’t exactly free. If you’re not into the whole auction thing but still want to sell on eBay, you’re going to have to pay some fees. eBay offers a variety of subscription packages, including:
The monthly subscription fee depends on your subscription plan, so look for the one that’s right for you and make it easier for your customers to buy your products!
- Know-How To Price Your Items
This is yet another crucial feature to keep in mind if you want to remain competitive on eBay. Whether it’s kitchen appliances or Cheetos shaped like Jesus, no matter what you’re selling, there’s a high chance someone is selling the same thing at a lower price with better production photos.
This is why it’s vital for you as a buyer to track what your competitors are selling their products for and work in that price range, so you genuinely have a fighting chance. You can also offer lower prices to make your products more enticing to potential buyers.
- Get The Perfect Shot To Sell Your Product!
Humans are visual creatures; this is why production photos are everything. Getting good shots of your product with a cohesive composition and lighting can be the difference between selling your product for $300 instead of $3.
But how can you achieve those great product shots you see everywhere? Well, one way is to make your DIY lightroom. This kind of thing can be made with cardboard, paper, and glue, but it has the same effects as a professional photoshoot!
- Write Product Descriptions Like You’re Writing Poetry
Images aren’t the only thing you can improve about your listing. Writing good product descriptions can also be the factor that either attracts customers or makes them walk away. Here are some tips you can follow to write the best product descriptions:
- Keep it short, sweet, and skimmable.
- Please don’t use other people’s descriptions; make them unique.
- Break up your text using bullet points, lists, numbers, and short sentences.
- Triple-check your spelling so you don’t sound like you’re trying to scam people.
- Give as much detail as possible.
- Write enticing headings.
- Be Open To Constructive Criticism
Feedback isn’t only good for you, but it’s also good for your business. If buyers go to your listings and don’t see any product reviews, then they might get scared off by the fact that no one can vouch for your products. This is why it’s essential to get your products out there and encourage people to leave reviews so that other potential buyers know you’re legit.
- Promote, promote, promote!
This one is a no-brainer; no surprise there. If you want to sell, then you need to promote your products with everything you’re eCommerce business has to offer. Here are some tips on how to do that:
- Social Media: buy ads on Instagram, Twitter, and every platform you can think of. These ads will get people to your store.
- Promotion Boxes: eBay allows you to promote your products within listings, make sure to use it to remain competitive.
- Content Marketing: advertising your products on a content platform such as a blog or YouTube channel can surely make you go far.
- Sell in Cycles
As you track your competitor’s listings, you’ll probably be able to tell that their prices don’t remain the same for long. On specific dates, they peak, and on others, they get lower. Make sure to follow these patterns so you can remain competitive!
- Look At The Big Picture
Becoming a top-seller doesn’t happen overnight; it’s a process. This is why you need to sort both short-term and long-term goals for yourself, so you can stay on track and remember that when things get tough, it’s okay; they’re supposed to get tough at some points. Just keep your chin up and keep trying! Success isn’t always gifted; it’s earned.
Now you know everything you need to know before selling on eBay!