In early August 2020, eight banks in the US have announced that they are partnering with Google to offer digital-first bank accounts directly in the Google Pay app. The partner banks will manage the financial side of these accounts while Google will provide the front-end, intuitive user experience, as well as financial insights exclusive to Google’s digital bank accounts.
Offering built-in budgeting tools, as well as the financial insights, the Google Pay app will launch sometime next year. Known internally as the “Cache” project, the partnership originally started out last year with two financial institutions.
An extension of Google’s original ventures into digital bank accounts from Citi and Stanford Federal Credit Union (SFCU), the partnerships now include six additional banks, namely Bank Mobile, BBVA USA, BMO Harris, Coastal Community Bank, First Independence Bank, and SEFCU.
With the intent to help customers benefit from useful insights and budgeting tools while keeping their money in an FDIC or NCUA-insured account, Google will enable a digital experience that can meet the evolving needs of a new generation of customers.
Up from 39 million global users in 2018, Google Pay is estimated to grow to 100 million users this year. Offering a complete digital banking service next year, Google did not indicate whether or not customers will have access to physical debit cards issued either through Google or through its partners.
Google Pay is an app allowing users to pay online or make contactless payments with their phone. Protected with multiple layers of security, paying with Google Pay is a fast and simple alternative to paying with cards. Using an encrypted number instead of your actual card number, Google Pay allows you to pay with your phone while your details stay secure. In addition to enabling rewards programs and cash back programs from a bank or PayPal, Google Pay also enables loyalty programs from chains.
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