What to Look For in a POS

November 20, 2019

Finding a new point of sale system for your business can be a tricky undertaking. Before you jump the gun on something that may not quite be right for your business, however, take the time to read ahead and learn just what questions you should be asking when looking for a new point of sale system.

How Well Does the POS System Work Between Your Retail and Online Store?

Data provided by the National Retail Federation shows that as many as 6 out of every 7 consumers will be researching a product online before deciding to buy it from a brick-and-mortar store, and it goes without saying that any business with a presence both in-store and online will have an edge. You should think of an online store as a store that never closes, and with the right point of sale, you can get your brick-and-mortar store online and available to new customers. If you will have an online and retail presence, make sure you choose a point of sale system that can work together with both channels of your business with a consolidated back-end. Most systems simply aren’t equipped to work with both online and offline sales.

Does the POS System Work Well For Your Staff?

A point of sale system is only as good as the employees who will be using it. It’s a good idea to try a system before investing in it and get input from your staff. Is the system intuitive? How much training will it require? Does it have the potential to improve productivity and customer experience? No matter what system you choose, be prepared to train employees on how to use it and its features to make sure customers aren’t kept waiting and you can benefit from features like inventory management.

Are Reporting and Analytics Offered?

Gone are the days where a merchant would be flying somewhat blind. With a good POS, you’ll be able to keep track of exactly how well your business is doing, what is selling and what isn’t, and even which employees have the best sales. You can even create and track employee schedules and manage inventory directly through the point of sale system.

Can the Point of Sale System Help You to Run Targeted Ad Campaigns?

Unfortunately, fewer than 1 in 10 new prospects will actually make a purchase. On the other hand, more than 6 in 10 returning customers will. Because of statistics such as these, today’s leading marketers are crafting more custom targeted ads and focusing on what the customers actually want to know. With the right point of sale system, you can improve relationships between you and your customers and send more relevant communications. Depending on the features, you can use the system to determine which of your marketing campaigns have brought in customers or send win-back offers to customers who haven’t been back in a while.

Will the Growth of Your Business Be Supported by the Point of Sale System?

One of the most important things to consider with any new technology is the long-term costs and what your future needs will be. It isn’t enough to choose the simplest and cheapest option that works with your merchant services provider; you’ll soon outgrow it and regret the investment. You’ll need to make sure you purchase a scalable system that can grow along with your business.

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