Getting customers into your store during the summer months can sometimes be difficult. Most people take a summer vacation to somewhere, which could severely cut down on your business. However, there are ways you can market your store for the summer.
One of those ways is to capitalize on the fact that people travel in June, July and August. You can help customers embrace their travel by offering coupons for posting their getaway photos. However, they have to include a product your store sells in order to get their photo on your social media sites. When other consumers see these posts, they will be more likely to become your customers.
Going along with this idea, it also helps to add seasonal items to your store’s inventory. Carrying items used most often, or only, during summer will naturally attract customers. You may even find that some of these items will continue to sell the rest of the year. In this way, you can target customers that are planning a winter cruise to a warm destination.
Since everyone likes to be outside during the summer, consider temporarily moving business outdoors. Relocating some of your sales racks to flank your storefront will naturally draw curious customers in. It also gives your employees a chance to enjoy the warm summer weather while they work.
Another way to attract customers to your store during summer is to host a fun, summer themed event. This can be held inside your store and should somehow tie in with the season. For example, have someone come in and demonstrate a product you hope to sell a lot of during the summer. If you own a clothing store, consider putting on a fashion show with your best summer styles.
To temporarily expand your business, consider opening up a pop-up store for the summer. This is a great way to expose your business to a new set of customers. Even if you simply set one up at a local street fair or other public events, you will find your business growing.
Regardless of which of these ideas you choose to implement, it is important to remember that your customer service should be better than ever. Before trying any of these marketing ideas, first make sure that you are prepared to perform payment processing even if you are doing business away from your regular store. All the marketing in the world won’t help if your customers can’t easily purchase what you have to sell to them.